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March 31, 2014
January 24, 2014
Field market research provides the data you need to make informed decisions about your business.
Can you think of anything more valuable to your business than in-depth consumer insights regarding your brand?
If this is something you need in order to take your company to the next level, field market research is an idea to consider. With this, you will quickly learn what your target audience is really thinking, needing, and wanting. From there, you can position your products and/or services to meet their needs. After all, doesn't it make sense to give your customers what they want?
January 23, 2014
Product Marketing: Affecting Our Minds and Our Mouths
In these protein powder mixing, kale-chip consuming and gluten free-phenomenon days, “healthy living” is no longer just another fad but in fact a product marketing trend that’s here to stay. Businesses in the food industry are finally focusing more on trying to change themselves by using product marketing rather than trying to change their target market. Gone are the days of gut-wrenching hunger, major binges and subsequent shame spirals – not when our favourite food suppliers are becoming more health conscious.
