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Experiential Marketing 101: What You Need to Know

Experiential Marketing 101. Find out what it’s all about, how it can help your business, and what an experiential marketing agency can do to help you get up and running.

Experiential marketing 101 – this strategy is relationship based. Are you looking for a way to build a long-term relationship with your customers? Are you hoping to attract new business through a unique, targeted marketing strategy? If you answered yes to these questions, there is no better time than now to consider the benefits of experiential marketing.

Experiential marketing, also known as relationship marketing, is a strategy that focuses on helping the consumer experience a brand.

When compared to traditional advertising – such as print, online, and television – it easy to see the difference. With experiential marketing, your goal is simple: to give consumers, especially your target audience, the chance to engage with your brand in an in-depth manner.

There are several ways to get started, however, many who are trying this for the first time rely on a professional experiential marketing agency. This allows you to take advantage of the following benefits:

• The implementation of a targeted marketing plan that allows you to communicate your brand to customers in an effective manner
• The coordination of all necessary details, ensuring that you don’t have to spend your own time
• Knowledge of which type of staff gives you the best chance of achieving success
• Additional services, such as event management, tracking results, and much more

What Else You Need to Know About Experiential Marketing

Now that you understand the basics of experiential marketing 101, including the benefits of hiring a professional agency, there are several other details to consider.

1. With experiential marketing, you are doing something that sets your brand apart from the competition. This alone is one of the biggest benefits, as it allows you to get the “biggest bang for your buck.” The right strategy can attract a lot of attention during your event, while also doing the same during the follow-up period.

2. Experiential marketing is not one size fits all. This is a broad category, much the same as any other type of marketing, which can be broken down to suit the specific needs of an organization.

This is another reason why hiring a professional experiential marketing agency is important. It allows you to brainstorm multiple ideas and subsequently choose the one that is best for your business based on your budget, target audience, and desired approach.

3. It produces results. Let’s face it: there is nothing more important than a marketing strategy that yields results. If you are going to spend money marketing your company, you want to put yourself in the best position to succeed. Furthermore, you need to track your results to determine if you reached your goals.

Experiential marketing is hot right now. This allows companies in all industries and of all sizes to connect with consumers on a personal level.

Your brand is not going to become “experiential” overnight. You need to understand your audience, embrace this marketing technique, and incorporate the appropriate efforts into every aspect of your business. Only then will you realize the true benefits of experiential marketing!

Serena Holmes
Serena Holmes
Serena Holmes (formerly Schwab) is the President & CEO of Tigris Incorporated. She is a Broadcast Journalism graduate from Ryerson University. She began working in events in 2000 and started with Tigris as an events staff in 2004, was promoted to management and later accepted partnership. Serena took over operations of the company in 2008. Since that time the roster has tripled and the company continues to grow at a healthy pace. Some keynote clients include Rogers, Motorola, GTAA, CHIN Radio, Appleton Rum and many others. Google PLus Profile:

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