This year, sports marketing advertisers spent $1 billion on the 2014 Olympic Winter Games. Why? Simple – for the 23.7 million people who watched prime time coverage. McDonald’s, Proctor & Gamble, Coca-Cola, Acer, Dow Chemical, Visa, General Electric, Atos, Omega SA, Panasonic and Samsung were the TOP sports marketing Olympic sponsors. Each sponsor made major headway against their direct competitors through the association between their brands and the world-renowned game sports fans waited four years to see.
The Russian Federation hosted the largest major international multi-sport event in their third largest region Krasnodar in Sochi for the XXII Olympic Winter Games. The games utilized sports marketing initiatives and were organized in two groups: a coastal cluster for ice events in Sochi, and a mountain cluster located in the Krasnaya Polyana Mountains. This made it one of the most compact Games ever, with around 30 minutes travel time from the coastal to mountain cluster.
Contestants competed on Sochi’s Olympic park riding along the Black Sea coast in the Imeretinskaya Valley, where all the ice venues such as the Bolshoi Ice Palace, the Maly Ice Palace, the Olympic Oval, the Sochi Olympic Skating Centre, the Olympic Curling Centre, the Central Stadium, the Main Olympic Village and the International Broadcast Centre and Main Press Centre, were built anew for the 2014 Games.
So how did you celebrate this years 2014 Olympic Winter Games? If you were at Toronto Eaton Centre you have have seen our team dressed in branded red and white jackets setting up shop for mall-goers at Toronto Eaton Centre in Toronto!
On Friday, February 7 and on Family Day, February 17 our team of unparalleled team brand ambassadors were stationed inside Toronto Eaton Centre at their CBC Olympic Winter Games Viewing Lounge for shoppers to enjoy the 2014 Winter Olympic Games. Our sports marketing events staff offered sweets and Olympic pins for the ultimate fan experience for mall guests.
For more information on how Tigris can help bring your brand to life through a strategic sports marketing campaign, please don’t hesitate to call us at 416-283-9119! We would love to show you how sports marketing can leverage your business’ awareness and customer loyalty.