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Gearing up for Spring? Plan an Experiential Marketing Campaign

With Spring Around the Corner, There is No Better Time than Now to Devise a Strategy for an Experiential Marketing Campaign.

If you want to take your spring sales to the next level, a well planned experiential marketing campaign may be just what you need.

According to recent research, the brands that will have the most success in the 21st century will be “experience based brands.” These companies rely heavily on experiential marketing; a strategy you should consider adding to your marketing if you haven’t already.

Are you worried about making this change? Or about devising a campaign that will yield results? If so, you are not alone. Just because you don’t have knowledge and experience to build an experiential marketing campaign doesn’t mean you should let it go unnoticed. Instead, you should turn to a professional agency, such as Tigris, that can step in and handle the finer details for your company.

With the Right Team of Professionals on your Side, you can Expect all of the Following from an Experiential Marketing Campaign:

* An experiential marketing campaign that communicates your brand to your target audience
* A team of professionals who know what it takes to make any experiential marketing campaign a success
* Coordination of the logistics required to achieve success while also saving you time and money

As you create an experiential marketing campaign, it is important to make a list of the goals you are looking to achieve. Some of these may include:
* Connect with potential customers
* Increase brand awareness
* Solidify pre-existing loyalties
* Improve company sales
* Creative a positive social conversation between your brand and consumers

More so today than ever before, your brand will be judged by the way it behaves as opposed to what it says. Remember the old saying: actions speak louder than words? For some brands, the winter months signify a slowdown. This is particularly true after the holiday season comes and goes. The good thing is that the action begins to pick back up during the spring months.

While some companies will make the mistake of waiting until the weather breaks to devise a strategy, you now know that this is not the smart thing to do. You now know that there is no better time to plan an experiential marketing campaign that will help you reach all your goals during this busy time of the year.

Don’t let the competition pass you by this spring. With the right plan and a little bit of help you will be well on your way to making this year your biggest one yet.

We’d love to help you out. From creative solutions to event technology and logistics, Tigris’ team of experiential experts are here for you. Check out one of the coolest experiential and promotional marketing campaigns we’ve ever executed… appropriately called “The Tide Test” back in Jan/Feb 2013.  For more on developing a strong and impactful experiential marketing campaign for your business, give us a ring at 416.283.9119.

Serena Holmes
Serena Holmes
Serena Holmes (formerly Schwab) is the President & CEO of Tigris Incorporated. She is a Broadcast Journalism graduate from Ryerson University. She began working in events in 2000 and started with Tigris as an events staff in 2004, was promoted to management and later accepted partnership. Serena took over operations of the company in 2008. Since that time the roster has tripled and the company continues to grow at a healthy pace. Some keynote clients include Rogers, Motorola, GTAA, CHIN Radio, Appleton Rum and many others. Google PLus Profile:

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