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A Unique Promotional Marketing Campaign for Canada’s Biggest Ad Agency

Promotional Marketing Campaign puts the Clothes of Gym Members to the “Tide Test”

Tigris is proud to have partnered up with Zoom Media to assist in the planning and execution of a major promotional marketing stunt.

At 24 gyms in Canada’s 3 largest cities – Toronto, Montreal and Vancouver – fitness members were invited to participate in a unique, never-been-done-before promotional marketing activation! Tigris’ Tide Ambassadors asked participants to “Sweat their Workout, not Their Laundry”… and we literally collected their laundry from Jan. 25-Feb. 4, so we could sort, wash, dry, fold – and present it back to them, along with a FREE bottle of Tide on Mon., Feb. 6.

Fitness members were approached by Tigris’ brand ambassadors and educated on the promotion to encourage maximum participation. Our staff took care of absolutely everything to ensure members had nothing to worry about – except their workout! From collecting clothes to be laundered to carefully washing, drying and folding the items, our team turned an amazing idea into a truly memorable experience.

This event marketing campaign gave consumers the chance to experience the brand’s “Tide plus Febreze Freshness Sport” detergent in a completely new way! This detergent utilizes a unique combination for laundry designed to stand up against sweat and keep work out clothes smelling fresh!

The purpose of this promotional marketing program was for consumers to experience Tide’s latest and greatest product in a completely unique and memorable way. The result? Mission accomplished!!! Each participant received their freshly laundered clothing wrapped and secured in a colorfully branded Tide bag along with a book of coupons.  As an additional value add, participants ALSO received a full bottle of ‘Tide Sport’ so their experience with the brand could continue – at their own home.

Looking to plan a Unique Promotional Marketing Campaign? Tigris Personnel is the Agency for you!

From creative concepts to event technology and dynamic staffing, we will “wow” your consumers and give them a promotional marketing experience to remember.

Got questions? Give us a call at 416.283.9119 . Planning a promotional marketing campaign isn’t always easy, but with professional assistance, it can be! Remember we’re just a phone call away!

Tigris’ Promotional Marketing Services Available at Top Locations including Calgary, AB | Vancouver, BC | Toronto, ON.

Serena Holmes
Serena Holmes
Serena Holmes (formerly Schwab) is the President & CEO of Tigris Incorporated. She is a Broadcast Journalism graduate from Ryerson University. She began working in events in 2000 and started with Tigris as an events staff in 2004, was promoted to management and later accepted partnership. Serena took over operations of the company in 2008. Since that time the roster has tripled and the company continues to grow at a healthy pace. Some keynote clients include Rogers, Motorola, GTAA, CHIN Radio, Appleton Rum and many others. Google PLus Profile:

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