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February 7, 2013
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February 22, 2013

Witnessing a Fundraising Development Come To Life!

Not even a Huge Snow Storm can get in the way of MotionBall’s Fundraising Development!

Motionball’s fundraising development for 2013 kicked off  with a bash in Toronto. This past weekend, I had the tremendous opportunity to be invited to the 12th annual MotionBall Toronto Gala, with Tigris’ president & ceo, Serena Schwab. She was personally invited  to observe the evening for plans to potentially assist motionball with events in the future.

With a mandate of introducing next generation volunteers and donors to the Special Olympics movement, Motionball creates integrated social and sporting events to bring the fun back into giving. The gala is one of many that is executed  nationally to support fundraising for the Special Olympics. And so, on Fri., Feb. 8, Muzik Nightclub was transformed into a black-tie (optional) Winter Wonderland, presented by Air Miles as the title sponsor.  The organizer upgraded our general admission tickets to VIP so we could critique the entire event, from start to finish. This amazing upgrade allowed early access to the night with  sampling priority to the interactive gourmet food stations and exclusive entertainment.

Even being hit with the worst snow storm in 5 years, MotionBall’s fundraising development was bigger and better than ever – with over 2,000 people filling the venue. Guests arrived to the sounds of a 44-piece symphony orchestra performing a Beatles montage along with complimentary champagne. Morning show host Melissa Grelo successfully emceed the evening and detailed the highlights of the gala, magnifying the crowds anticipation.

Fundraising Development That “Pays Off” for a Great Cause!

After taking advantage of the open bar, “All Chocolate” buffet and Iceberg Vodka Lounge, charity supporters rushed to the “ice rink” dance floor to see Crash Dex, DJ’s Skratch Bastid and DJ Efsharp perform.

The fundraising development held not just 1 but 2 silent auctions! Auction items included spa packages, dinner certificates to Toronto’s top restaurants, a Cervelo bike and more. Dozens of guests were happy to participate, including our director who ended up taking home a print of Michael Jordan’s infamous slam dunk from the free-throw line. There were also raffle tickets sold, 3 for $100 or 10 for $250, with a chance to win an all-expenses paid trip to New York or Las Vegas.

This year’s 12th Annual Toronto MotionBall Gala raised $260,000 net profit.  A big thank you and congratulations goes out Paul Etherington, Chairman and Co-Owner & Director of Toronto Gala and his team for all their hard work and dedication. We were happy to attend and support such a wonderful cause and event marketing campaign. We look forward to being involved with future events in Toronto and across the country.

Serena Holmes
Serena Holmes
Serena Holmes (formerly Schwab) is the President & CEO of Tigris Incorporated. She is a Broadcast Journalism graduate from Ryerson University. She began working in events in 2000 and started with Tigris as an events staff in 2004, was promoted to management and later accepted partnership. Serena took over operations of the company in 2008. Since that time the roster has tripled and the company continues to grow at a healthy pace. Some keynote clients include Rogers, Motorola, GTAA, CHIN Radio, Appleton Rum and many others. Google PLus Profile:

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