Motionball’s fundraising development for 2013 kicked off with a bash in Toronto. This past weekend, I had the tremendous opportunity to be invited to the 12th annual MotionBall Toronto Gala, with Tigris’ president & ceo, Serena Schwab. She was personally invited to observe the evening for plans to potentially assist motionball with events in the future.
With a mandate of introducing next generation volunteers and donors to the Special Olympics movement, Motionball creates integrated social and sporting events to bring the fun back into giving. The gala is one of many that is executed nationally to support fundraising for the Special Olympics. And so, on Fri., Feb. 8, Muzik Nightclub was transformed into a black-tie (optional) Winter Wonderland, presented by Air Miles as the title sponsor. The organizer upgraded our general admission tickets to VIP so we could critique the entire event, from start to finish. This amazing upgrade allowed early access to the night with sampling priority to the interactive gourmet food stations and exclusive entertainment.
Even being hit with the worst snow storm in 5 years, MotionBall’s fundraising development was bigger and better than ever – with over 2,000 people filling the venue. Guests arrived to the sounds of a 44-piece symphony orchestra performing a Beatles montage along with complimentary champagne. Morning show host Melissa Grelo successfully emceed the evening and detailed the highlights of the gala, magnifying the crowds anticipation.
After taking advantage of the open bar, “All Chocolate” buffet and Iceberg Vodka Lounge, charity supporters rushed to the “ice rink” dance floor to see Crash Dex, DJ’s Skratch Bastid and DJ Efsharp perform.
The fundraising development held not just 1 but 2 silent auctions! Auction items included spa packages, dinner certificates to Toronto’s top restaurants, a Cervelo bike and more. Dozens of guests were happy to participate, including our director who ended up taking home a print of Michael Jordan’s infamous slam dunk from the free-throw line. There were also raffle tickets sold, 3 for $100 or 10 for $250, with a chance to win an all-expenses paid trip to New York or Las Vegas.
This year’s 12th Annual Toronto MotionBall Gala raised $260,000 net profit. A big thank you and congratulations goes out Paul Etherington, Chairman and Co-Owner & Director of Toronto Gala and his team for all their hard work and dedication. We were happy to attend and support such a wonderful cause and event marketing campaign. We look forward to being involved with future events in Toronto and across the country.