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Event Planning 101
January 27, 2014

How Field Market Research Can Intelligently Grow Your Business

Field market research provides the data you need to make informed decisions about your business.

Can you think of anything more valuable to your business than in-depth consumer insights regarding your brand?

If this is something you need in order to take your company to the next level, field market research is an idea to consider. With this, you will quickly learn what your target audience is really thinking, needing, and wanting. From there, you can position your products and/or services to meet their needs. After all, doesn’t it make sense to give your customers what they want?

Getting Started is Simple

Let’s face it: you probably don’t have the time to hit the “field” and complete the market research on your own. Along with this, you don’t want to tie up all your employees with this task.
By hiring field market researchers, you can collect the data you need without making a major change to your day to day operations. Of course, you need to hire researchers who are professional, upbeat, and willing to do whatever it takes to entice people to participate and share their thoughts.

How Field Market Research can Grow your Business

Until you fully understand the benefits of field market research, including how this can help grow your business, you will never be truly excited about adding this to your customer acquisition plan.

Here are three benefits of field market research that can help grow your business:

1. No more guessing. Right now, you are probably guessing as to what your target customers want and don’t want. Why continue down the path of uncertainty when you don’t have to? With the right field market research plan in place, you can learn more about these people – straight from their mouth.

2. Learn where to spend your money. Are you thinking about rolling out a new product or service? If so, you can use field market research to get a better understanding of what the market really wants. From there, you will have a clear idea of how you should spend your money in the future. In other words, there is no trial and error process. You are going to make decisions based on feedback received from real customers.

3. Spend time to save time. There is no denying the fact that field market research can be a time consuming process. However, you need to think about it this way: the time you put in upfront is going to save you time in the future, since you will know exactly what consumers are looking for.

If you have been looking for new ways to grow your business but have yet to settle on an strategy, now is the time to consider the benefits of conducting field market research. This gives you access to the mind of your consumer, subsequently saving you time and money while putting your company in the best position to achieve strong growth.

Serena Holmes
Serena Holmes
Serena Holmes (formerly Schwab) is the President & CEO of Tigris Incorporated. She is a Broadcast Journalism graduate from Ryerson University. She began working in events in 2000 and started with Tigris as an events staff in 2004, was promoted to management and later accepted partnership. Serena took over operations of the company in 2008. Since that time the roster has tripled and the company continues to grow at a healthy pace. Some keynote clients include Rogers, Motorola, GTAA, CHIN Radio, Appleton Rum and many others. Google PLus Profile:

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