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Tigris Attends Student Marketing Competition at the Ryerson Marketing Conference

Did you know that 3 of the employees at the Tigris head office are Ryerson Alumni? Serena, Tigris CEO graduated with a Journalism degree, Evangelia, our Regional Account Manager graduated with a business degree, and Nicole, the Marketing Coordinator graduated with a degree in Radio & Television Arts. When Tigris received an invitation to a student marketing event from Daniel Petz, the Vice President of Corporate Relations with the Ryerson Marketing Association (RMA), were were more than happy to visit our old stomping grounds for the Ryerson Marketing Conference.

Tigris Leads Student Marketing Competition at RMC

The RMA is a student-run organization within the Ted Rogers School of Management that serves the largest undergrad major in the school. On February 6th, the RMA held its 3rd Annual Ryerson Marketing Conference (RMC) and extended an invitation to Tigris to participate.  The two-day, student-run marketing conference was held in downtown Toronto at the Marriott Downtown Eaton Center Hotel. Over the course of the two days, the RMC featured engaging workshops, inspiring speakers and panels, and a case competition.

student-marketing.jpgTigris attended the Agency Hour portion of this event, where students were assigned to agencies and given cases to complete among the other agencies. Tigris CEO, Serena Schwab, gave a short presentation to the students, describing Tigris and showcasing some of our recent events. After each agency spoke, Tigris was assigned a group of 11 aspiring marketers to tackle a competitive case. The students were split into 3 groups, where they were then given an hour to brainstorm the perfect pitch. The task was to develop event marketing concepts that will help a specific brand to connect with small business owners to generate leads with and ultimately, sales from, new customers. The campaign would potentially run from May to August in Toronto, Vancouver and Calgary. Students were asked to present 3 options for their top concept for $50,000, $100,000 and $200,000.

After the hour was up, each group presented their ideas directly to Tigris. It was interesting to see their bright ideas – from mobile truck tours to small business consulting, these marketing students had a great understanding of the task we presented and how to successfully approach it. Tigris presented the winning team with a small gift bag, including gift cards and a branded Tigris scarf. Ultimately, the winning group won due to their creativity, attention to detail and presentation skills.

We received a thoughtful e-mail from one of the aspiring marketing students (who also happened to be part of the winning team) :

“I wanted to send you a quick email today to say that it was a pleasure meeting you at the conference, and to thank you for donating your time, on a Saturday no less, to help us learn as marketers.  As I had mentioned on the weekend, I really enjoyed working with you and your group from Tigris because experiential marketing is one of the factions of marketing that interests me the most, so it was great to learn from people who are not only experienced, but very successful in their trade.” – Scott Fasano, Ryerson

We had an amazing time speaking with ambitious marketing students and connecting with the other 5 agencies who participated in Agency Hour. With a large portion of our brand ambassadors and promotional models currently post-secondary students, Tigris has a passion for helping young people succeed. Tigris had our first student intern last summer, who completed an Event Management Internship with Tigris for school credit.

Student Marketing Competitions and Marketing Directly to Students

Tigris spends a lot of time with various clients whose main objective is to market directly to students by targeting them on university campuses. It was interesting to see the ideas presented by this popular target demographic and which experiential marketing ideas they found the most appealing. There’s no better way to study a demographic than to spend some quality time with them! If you’re interested in learning more about marketing to millennials, check out our 3 marketing tactics that have proven to be a success.

Are you interested in developing an experiential marketing campaign to increase brand awareness or sales? Tigris does more than provide exceptional events staff – we are able to develop, design and execute campaigns from start to finish. If you are interested in any of Tigris’ event staffing, event, marketing or personnel services, contact us today! Give us a call at 416-283-9119 or send an e-mail to [email protected].

Serena Holmes
Serena Holmes
Serena Holmes (formerly Schwab) is the President & CEO of Tigris Incorporated. She is a Broadcast Journalism graduate from Ryerson University. She began working in events in 2000 and started with Tigris as an events staff in 2004, was promoted to management and later accepted partnership. Serena took over operations of the company in 2008. Since that time the roster has tripled and the company continues to grow at a healthy pace. Some keynote clients include Rogers, Motorola, GTAA, CHIN Radio, Appleton Rum and many others. Google PLus Profile:

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