Our Grace team was onsite promoting Grace Kennedy Coconut Water by sampling and selling products at DesiFEST, Canada’s largest urban Desi festival. This was their first event of the summer. Our team was impossible to miss in bright green branded shirts and a branded coconut van!
The footprint was set up in the southwest corner of Yonge/Dundas square, next to the pedestrian sidewalk. Although the festival gathers many attendees, it’s always important to consider your booth location. You want to ensure you attract the most traffic as possible. This area gave our team an advantage to target more guests and spread brand awareness.
Sampling & Selling Delicious Coconut Water
Throughout the day, guests were encouraged to sample two types of coconut water – pure & pulp. In addition, products are available for purchase onsite.
Below are a few customer testimonials:
- “I actually like the pulp because I like how sweet it is.”
- “Wow, I actually love coconut water now.”
- “Love Grace, been using their products for 20 years”
- “Can I buy a whole case?”
The sampling and selling initiative had a positive reaction from all consumers. Some guests were knowledgeable about the brand and for others, this was there first time trying Grace Coconut Water. Our team had previously been trained on all Grace products and were well educated on all things Grace! They felt confident and prepared when discussing the product with guests who had never tried it before.
Interested in trying some free samples? Stop by these festivals to see our Grace team in action: Durham Carribean Festival June 6, Salsa on St. Clair July 7-9, Taste of St Lawrence in July and many more!