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Product Marketing: Affecting Our Minds and Our Mouths In these protein powder mixing, kale-chip consuming and gluten free-phenomenon days, “healthy living” is no longer just another fad but in fact a product marketing trend that’s here to stay. Businesses in the food industry are finally focusing more on trying to change themselves by using product marketing rather than trying to change their target market. Gone are the days of gut-wrenching hunger, major binges and subsequent shame spirals – not when our favourite food suppliers are becoming more health conscious.