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What are your Plans for the 2014 Toronto Home Show?

Real Advice, Real Inspiration, Real Experts at the Toronto Home Show

Did you know that last year’s Toronto Home Show attracted over 200,000 visitors? And that 79% of those who attended the Canadian International Home Show were there to seek help from suppliers?

It’s obvious that people want to connect with qualified home enthusiasts along with home improvement companies – and the Toronto Home Show does exactly that. According to the 2013 National Home Show post show report, 94% of attendees were homeowners, 62% attended to see new products and the average household income was over $100,000+. Collectively, attendees spent over $500 million with companies who participated in the show. These numbers are crucial if you plan on exhibiting this year. Why? Because money is being spent and you should make sure it’s on your business.

Booth reservations at the Toronto Home show allow exhibitors to get in front of customers they otherwise wouldn’t have the chance to meet but what’s a booth without the right people? Your eye-catching exhibit, engaging product demonstration or fancy giveaways will go wasted if pre-qualifying questions aren’t asked, relationships aren’t established and prospects don’t turn into buyers.  So whether you’re exhibiting for the first time or returning for another year, one factor never changes; your personnel are the lifeblood of your exhibit strategy.

If you plan on exhibiting, keep in mind that the Canadian International Home Show is only a few months away. Now is the time to evaluate your Toronto Home Show plans from all angels because with over 800 exhibitors, you’ll want to do everything can to make the most of your presence.

Need some ideas as a Toronto Home Show Exhibitor? See below to be blown away!

Tigris’ History Supporting the Toronto Home Show

For the last 8 years, Tigris has supported a range of event marketing initiatives at the Canadian International Home Show!

In 2006, we booked a team of 15 outgoing and friendly events staff to host the Dream Home for a full service special event production and development company. Our team greeted guests, gave tours of the model home, distributed promotional material and made sure no question was left unanswered.

From 2007-2011 Rogers contracted us for their project management and event staffing every year.

In 2007 and 2008, we booked a small but vibrant team of sales staff and event management to . Our team gave away 5,000 gift bags, 1500 ‘take cards’ and engaged guests in an online contest.

In 2009, a total of 28 brand ambassadors, 3 team leads and 1 event manager were booked to promote their virtual home in addition to hosting an innovative sports lodge. Our deliverables included a snap and win contest, Raptors autograph signing, facilitating on-site sales and set-up/tear down.

Again in 2010, we assisted with the Virtual Home and Rogers Red Zone with a full-time project manager, a few team leads and 20 sales staff. Our team was responsible for a text to win contest and a variety of sports activations in the Red Zone. Over 1500 ‘take cards’ were distributed (of which 9500 redeemed prizes) and close to 200 onsite sales.

2011 was perhaps our coolest year yet. In addition to event management and sales support for the Virtual Home, we also supplied a dozen brand ambassadors who could skate to execute an NHL inspired, experiential hockey activation to better engage children and their parents. During the 10 day trade show, over 7,500 guests participated in the activation and our team contributed to several hundred cable and wireless packages. Later that year, we also booked a team of 8 events staff to host the Fall Home Show Sept. 18-22. Once again, our team blew away our client with thousands of interactions and 150 sales in 4 days.

If you’re exhibiting at this years Toronto Home Show and are looking for a team of professionals to help you put your best foot forward contact us at 416-283-9119.

Serena Holmes
Serena Holmes
Serena Holmes (formerly Schwab) is the President & CEO of Tigris Incorporated. She is a Broadcast Journalism graduate from Ryerson University. She began working in events in 2000 and started with Tigris as an events staff in 2004, was promoted to management and later accepted partnership. Serena took over operations of the company in 2008. Since that time the roster has tripled and the company continues to grow at a healthy pace. Some keynote clients include Rogers, Motorola, GTAA, CHIN Radio, Appleton Rum and many others. Google PLus Profile:

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