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Hiring Promotional Models To Help at Your Next Trade Show

Promotional models engage prospective clients and set your company apart at crowded trade shows.

Are you looking for a way to achieve more success at the next industry trade show? While there are many steps you can take, one of the best ideas to consider is this: hire eye-catching and engaging promotional models to assist your staff.

If your brand is important to you (and it should be), you need to hire attractive and intelligent models that care about nothing more than representing your company in a positive light.

Is a promotional model the same as a brand ambassador? There are some similarities, but there is more emphasis placed on looks when it comes to promotional models. Models have a great personality, but they need to be “visually appealing” as well.

Here are four ways promotional models can help at your next trade shows:

1. Attract attention. As you know, trade shows are packed full of people. What will you do to ensure that your booth attracts more attention than your competition? With several promotional models standing at attention, you can be rest assured that people will stop to see what you have to offer.

2. Keep visitors around for a longer period of time. It is one thing for people to stop by your booth. It is another thing entirely for them to stick around long enough to see what you truly have to offer. Promotional models are more than just a pretty face. These people know what it takes to keep people around for an extended period of time. During this time, the chance of a meaningful conversation, which could lead to future business, is much greater.

3. The use of charm and social skills to engage. This goes along with point number two above. Promotional models have plenty of charm, along with a variety of social skills. With both these things working in their favour, it is easy to keep visitors interested in what your brand has to offer.

4. Communicate your message. What are you trying to accomplish at the trade show? Do you want to build brand awareness? Do you want to make new contacts that could lead to future business? Once you let your promotional models know what you are trying to accomplish, they can be sure that your message is communicated to anybody and everybody who stops by.

Now do you see how promotional models can help at trade shows? If you have attended these events in the past but have yet to have much success, now is the time to make a change. You may be surprised at how much success you have when your booth is staffed by attractive people with an engaging personality. What do you have to lose?

There is a quote that we love. “A beauty is someone you notice; a charmer is someone that notices you.” We like to think our promotional models are the same – and by “you”, in a trade show environment this is collectively your prospective customers. At Tigris, we believe in the booking promotional models with the beauty and the brains behind big brands so we can attract the most attention and RESULTS for our clients.

Serena Holmes
Serena Holmes
Serena Holmes (formerly Schwab) is the President & CEO of Tigris Incorporated. She is a Broadcast Journalism graduate from Ryerson University. She began working in events in 2000 and started with Tigris as an events staff in 2004, was promoted to management and later accepted partnership. Serena took over operations of the company in 2008. Since that time the roster has tripled and the company continues to grow at a healthy pace. Some keynote clients include Rogers, Motorola, GTAA, CHIN Radio, Appleton Rum and many others. Google PLus Profile:

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