Are you interested in stepping away from traditional types of advertising?
Corporate gifts are a great way to build your brand and are an important tool in the marketing mix. We all know December is the biggest gift giving month of the year so why not consider offering your consumer a gift during the holidays? If done right and timed properly, corporate gift-giving can be twofold. A corporate gift can strengthen relationships with customers while simultaneously promoting your company’s business and reinforce the following four elements into the marketing mix:
Creative & Meaningful Advertising—corporate gift giving can provide a more tangible reflection of advertising in comparison to print, radio, television or the internet. Though it may seem expensive, it’s actually a cost effective supplement to mainstream advertising and can still make a lasting impression.
Positive P.R.—corporate gifts will promote your brand with a personalized impact.
Savvy Sales Promotion—corporate gifts can accelerate any introduction and encourage a purchasing decision. Customers are more likely to act faster than they would in the absence of a free gift.
Personal Selling—corporate gifts can remain on customer’s top of mind long after they received their gift. It is a constant reminder of your brand.
Evidently, these gift giving elements are worth the business investment! Not to mention, corporate gift giving builds on the foundation of the Reciprocity theory. This theory means that giving can in fact lead to a recipients perceived sense of obligation to return the favour. While giving is meant to bring joy to the receiver, why not bring a little joy to your business at the same time? Using corporate gifts will avoid mainstream forms of advertising and act as a reward for past business. Additionally, it can tactfully induce (not manipulate) consumers to continue doing business.
So, have we peaked your interest in gift giving to consumers this year? Well – keep reading!
It can be anything so when brainstorming, keep in mind that the only entity limiting the variety is your imagination!
Businesses offering consumer’s free gifts this Christmas have an opportunity better connect with their target market through a wide range of items. There are three broad categories holding different expected outcomes—but don’t worry – each can all reap the psychological gains from giving!
The first category are giveaways, these are generally low value, high volume and slightly less personal than the second and third category listed below. Giveaways are used to promote a company’s name but can still offer a benefit to consumers. Examples could be a keychain, mirror, pen etc.
The second category are standard gifts but cover a wide range of prices. However, in comparison to giveaways, standard gifts can offer a higher perceived value and are presented in a more personal manner. This could be a branded t-shirt, water bottle, umbrella, journal etc.
The final category contains luxury gifts that are high value, low volume items that address an individual and carry prestige often based on strong brands. This would be developed by a creative team but an example could be a gift basket filled with incredible sought-after valuables.
Changing up your types of advertising are crucial to differentiating your business from others alike. If you’d like to see how we can help you accomplish this, give us a call at 416-283-9119.