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How Brand Ambassadors can Help you Reach New Customers

Are you looking for a creative way to reach new customers? Before you travel down the “same old path” it may be in your best interest to consider fresh ideas that could help take your brand to the next level.

Why not consider using Brand Ambassadors?

With the help of these professionals, you will have a team dedicated to reaching new customers by a face which lends the brands visibility and credibility.

Generally speaking, brand ambassadors are hired during a special event or experiential marketing campaign. Regardless of where they are situated, brand ambassadors can be sure to help you reach new customers through the following:

1. Brand Awareness: Building brand awareness is all about introducing new customers to your product or service. Brand ambassadors help by showing, informing, and demonstrating your product to new customers. Once this initial outreach has been completed, potential customers are far more likely to take notice of your brand, even in crowded marketplaces.

2. Humanizes the Product or Service: Nothing builds trust and emotional engagement better than direct, person to person interaction. Brand ambassadors put a human touch on your brand which is essential to building trust. It is this trust in your brand which will make new customers more likely to purchase your product or service.

3. Word of Mouth: One-to-one conversations between a brand ambassador and a new customer is the perfect introduction to your brand. These positive, personal interactions can help educate the consumer about your products or services. And a knowledgeable brand ambassador can answer questions and clarify misconceptions right on the spot. Armed with this knowledge and positive impression, customers can become evangelists for your brand and recommend it to their friends and family.

So, what now?

With this information in mind, you are probably more excited than ever about hiring brand ambassadors for an upcoming event. But before moving forward, consider the following questions:

Before doing so, you should ask yourself the following questions:

• How many brand ambassadors do I need to comfortably staff the event?
• What are the primary goals associated with hiring outside help?
• What is the cost of doing so and how can I calculate the return on investment?

Once you have answers to these questions, it becomes much easier to decide which steps to take next. There is no denying the fact that brand ambassadors can help you reach new customers. Your job is to find the right people to provide you with top tier brand ambassadors to assist your company in its marketing objectives.

Serena Holmes
Serena Holmes
Serena Holmes (formerly Schwab) is the President & CEO of Tigris Incorporated. She is a Broadcast Journalism graduate from Ryerson University. She began working in events in 2000 and started with Tigris as an events staff in 2004, was promoted to management and later accepted partnership. Serena took over operations of the company in 2008. Since that time the roster has tripled and the company continues to grow at a healthy pace. Some keynote clients include Rogers, Motorola, GTAA, CHIN Radio, Appleton Rum and many others. Google PLus Profile:

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