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Staffing Agencies: How to Use Them to Boost Your Brand and Your Business

Staffing agencies are eager to get back to work and it looks like this will finally be possible in the near future! With provinces officially launching their re-opening plans, we will soon be able to resume in-person activations. While digital marketing will always remain a critical driver, it’s time to reset and think outside the box! “How”, you may ask? It’s simple, it’s time to reconnect with consumers face-to-face. Break free from the screens! It’s time to turn everyday people into purchasers as well as reward loyal customers.

Did you know one of the most effect ways to accomplish this is by implementing a brand ambassador marketing strategy? But how do you find the brand ambassadors and promotional staff? Well, to start, connect with a staffing agency. Staffing agencies, much like Tigris Events, are organizations dedicated to developing meaningful consumers connections. You can use staffing agencies to boost your business – and so much more!

What Are Staffing Agencies?

First, let’s break down what staffing agencies are. Well, at their very core, a staffing agency is a company that provides its clients with temporary staff. Moreover, in the event and marketing industry, this is often event staff, brand ambassadors, promotional models, sales staff, etc. Each event is unique and so should be the staff. For example, our goal as an event staffing agency has always been to pursue and perfect the best people in the business. However, plenty of staffing agencies are so much more than just temporary staff providers, they can help their clients define their objectives, lay plans, and exceed their goals. For starters, they can provide valuable industry insights and experiential expertise. It would be easy to agree those are valuable qualities in any provider that most certainly can help improve any program.

Planning & Strategy

Some companies invest copious amounts of money on insights, analytics, strategy and planning every year; especially when it comes to justifying their next marketing campaign. Wouldn’t it be wonderful if you had a provider who could help with this without the preposterous price tag? Well, there is, you should be looking at event staffing agencies. With years of experience, often in multiple different industries, it’s no wonder they are experts in their field. They likely have internal data banks with years worth of activations and events to consider. This gives them a unique perspective that only comes with the territory. When given the opportunity, their expertise can come up with some of the most creative ideas. In addition, they can provide niche insights into planning, that will save you money in the long run.


When it comes to staffing, do your due diligence! Compare providers, have candid conversations with them, and don’t just go for the lowest price. Trust us, you get what you pay for. While the right staff can increase the success of your event exponentially, the wrong staff can do just the opposite. Ask about their staffing process and how staff are hired and vetted for events. If there are specific qualities or skills required, ask for candidate profiles. The next biggest component when it comes to staffing is how an agency organizes their process. While staffing agencies essentially provide the same service, how they go about it varies significantly. There is more that goes into staffing an event than you may realize. In addition to staff quality, skills and reliability, think about availability, scheduling and payroll. We suggest partnering with an agency that is organized and transparent in these avenues.


Feedback & Reporting

Reporting and feedback is a critical piece of the puzzle for any event. It can be especially helpful if your brand or company does yearly events. For instance, guerilla marketing, galas, tradeshows, etc. Unfortunately, many events become complacent and redundant when they should be revitalized and aim to improve year-over-year. Partnering with an event staffing agency, particularly one that provides experiential or event planning services, can give you valuable reporting data. For example, testimonials, FAQ’s, trends, traffic, impression, etc. the list goes on! Not all of this info can be pulled from online analytics; it comes from boots on the ground! Connecting with consumers and collecting feedback directly from them, can help your next campaign dramatically. Give consumers more of what they really want, not what you think they want. We don’t need to go into further detail about how this can save you money and effort for future expenditures.

Staffing Agencies

If you’re looking to reset, reimagine and reconnect, then it’s time to connect with an event staffing agency! Still not convinced? Let’s review! Event staffing agencies can provide unique insights into planning and strategy, money savings tactics, quality staff and valuable consumer data. If this doesn’t boost your business, what will? Remember, staffing agencies are experts at brand awareness and key messaging and people like to buy from people! Fans love talking about brands they love and want to establish a connection. So, if you’re looking to evoke emotion and reward with recognition for your next campaign then reach out to a staffing agency and ask what they can do for you. If you’re wondering what type of campaign the perfect fit for your company would be, then check out our other blogs for inspiration. You can also click below to contact us for a free quote today!

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Serena Holmes
Serena Holmes
Serena Holmes (formerly Schwab) is the President & CEO of Tigris Incorporated. She is a Broadcast Journalism graduate from Ryerson University. She began working in events in 2000 and started with Tigris as an events staff in 2004, was promoted to management and later accepted partnership. Serena took over operations of the company in 2008. Since that time the roster has tripled and the company continues to grow at a healthy pace. Some keynote clients include Rogers, Motorola, GTAA, CHIN Radio, Appleton Rum and many others. Google PLus Profile:

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