Effective advertising campaigns are executed in an area where you can reach your target demographic. With over 2 million residents in Toronto, a significant percentage of your target demographic may reside in this city. This is great! Now you can stick a promotional team right at Yonge-Dundas to spread your brands message. There’s only one problem… every other company is thinking the same thing! Walking through one of the busiest intersections in Toronto, one is constantly bombarded with free samples, incentives to complete a survey, or pamphlets full of information. People have become immune to advertisements, and with the addition of personal distractions such as cell phones and iPads, catching a potential consumers attention has proven to become more difficult. The solution? Promo staff walking billboard advertisements!
It’s impossible to miss a walking billboard. This type of advertising is a direct media solution that allows innovative advertising with unlimited power to gain immediate attention. Not only is the large mobile advertisement eye catching, but once the consumer is intrigued, they have the ability to engage with the trained and professional brand ambassador wearing the billboard. The events staff will provide more information on the company and communicate any promotional points you would like them to relay. Majority of walking billboards are LED back lit displays that are extremely appealing with their bright lights and colours!
As mentioned before, promo staff walking billboard advertisements are a unique way to ensure consumer attention. Besides a busy intersection, where would you place your team of human billboards, when and why? Options include:
Tigris is currently in the midst of supplying a team of professional, hardworking promo staff for Orange Board Media to work as walking billboards to promote Zoocasa. The purpose of this promotion is to increase brand awareness in Toronto. Our events staff, throughout several days, are working at a handful of the most high traffic intersections in Toronto: Bay & Wellington, Bay & Dundas, Yonge & Dundas, and Yonge & Carlton. Because the billboards attached to a backpack were on the heavier side, we provided all male staff dressed in black for this activation. While roaming the busy intersections, our promotional staff are also distributing informational brochures. This activation provides direct branding and interaction with consumers, had a relatively low-cost-per-thousand impressions, and was a brilliant tool to capture the limited attention of busy pedestrians.
This highly visible, attention grabbing, high impact marketing strategy can be used for any company or business. Don’t wait for potential consumers to cross by your billboard, bring the advertisement directly to them! The benefits of using Tigris brand ambassadors to wear this promotional tool is that they are trained individuals with an endless resume of experience in promotions. With or without the help of a billboard, our events staff are able to understand brands and relate their key messaging to consumers, resulting in potential sales for the brand.
If you are looking for promo staff walking billboards, do not hesitate to contact us! We are able to supply the design for the billboard, a company to create the billboard, and the promotional staff to wear the mobile advertisement. From street promotions to hostessing, Tigris is here to help make the most of your marketing strategy. Give us a ring at 416.283.9119 for a free, no obligations quote! Our services are available in over 15 markets across Canada including Toronto, ON, Vancouver, BC and Calgary, AB.