What performance measuring system runs parallel to brilliant advertising strategies? Scratching your head at this one? Believe it or not, the answer is more obvious than you think. We can sum it up (pun intended) in three words. Return On Investment (or ROI, for short)!
But first, lets talk about traditional advertising strategies. Did you know that ad revenue is up 36% from 2011 to 2013 (86.4 billion to 117.6 billion)? Contributing significantly to these numbers is television. While research shows that TV ad spending continues to rise, ironically enough, audience viewership is flat-lining and in some cases plummeting! There’s no question that people aren’t consuming television they way they used to. Why you ask? Because advancements in technology have changed the way were marketed to, leaving advertisers lost for new ideas.
If you’re pouring advertising dollars into TV or similar advertising strategies amidst the rise of everything digital even as audience numbers plateau, maybe you should re-think your business model! We can assure you there are other options available that will never change. Unlike TV, consumers will never get bored of something as simple as leaving the house. And providing this doesn’t change, you will be able target your audience more effectively. That’s where alternative advertising strategies step in.
1. Experiential Marketing: Building loyal customers is the #1 reason people turn to experiential marketing. This fast- growing, popular marketing tool is known for building relationships with new customers while retaining existing ones. This technique is defined as the act of connecting with a brand through live interaction. This experience offers a consumer the capability to understand a product or service by utilizing each of their senses and engaging with it.
Surrounding your target market in an environment that encourages engagement is guaranteed to influence their perception on your brand. There are three different levels to why experiential marketing increases customer interest: Brand Awareness, Intent To Purchase and On-Spot Sales. This process is a way to break through the clutter of traditional advertising, meet your customers face-to-face and build their interest immediately in your brand.
2. Creative Solutions: A creative customized campaign is an exemplary advertising strategy. This can be anything from an exclusive private party or a large scale event at a trade show. These are just some of the many options available for reaching your target market effectively.
3. Temporary Staffing: Temporary events staff have the ability to drive consumer demand for a product, service, brand or concept by directly interacting with potential consumers. They are hired on an event to event basis and can be a major help at special events, tradeshows, product launches, street marketing campaigns, festivals and the list goes on. Whatever you may need help with—whether it be registering guests at your event, handing out promotional material, entering individuals into a contest or sampling your product to potential customers—they act on-site as live commercial advertisement.
This is an impactful advertising strategy because consumer’s perceptions aren’t affected nearly as much through traditional forms of advertising. Using temporary staff enables memorable face to face interactions and leave a longer lasting impression!
We hope that these three advertising strategies gave you a glimpse into a successful future for your brand. If you’re interested in learning more about how we can help you execute your next advertising strategy, call us at 416-283-9119!