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August 4, 2015
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Promo Models Sporting Events

It’s been a very busy summer here at Tigris, and we’ve had many requests regarding Promo Models for Sporting Events. Each of these requests have been extremely different from the other but all required professional promotional models to enhance the overall event and guest experience at various tournaments, races and  games. As an events staff at Tigris, you wear many different hats. One day you may be dressed as a professional soccer player; the other you’re representing Twitter at a prestigious sporting event! What would a promotional model do at a sporting event? Let’s take a look.

5 Interactive Examples of Tigris Promo Models for Sporting Events in Toronto

1) FIFA Women’s World Cup Promotion

On June 6th, Tigris provided 3 promotional models for our client Bell Canada, in association with TSN at Yorkdale mall. Our staff were decked out in soccer jerseys, shorts, socks and cleats to fit the part. The promotion was planned to promote the Women’s World Cup, which took place in cities across Canada for the first time in Canadian history, and TSN & CTV are the host broadcasters. Our sports enthusiasts promotional models were driving awareness for shoppers to tune-in for the FIFA World Cup. How did they get this done? Besides looking adorable in their soccer gear, our staff engaged in a freestyle soccer demo and distributed free giveaways such as mini branded soccer balls and broadcast schedules.

Alongside this activation was a live Twitter TV Kiosks by Eventpeeks, shown in the photo below. We’ll get into more detail on this unique component later on in the blog post! You can also check out how Twitter steps into reality for the World Cup here.


2) RBC Canadian Open Promotion

Tigris teamed up with Eventpeeks (told you we’d talk more about the Twitter kiosk!) to provide one promotional model for the RBC Canadian Open. The Twitter Kiosk, commissioned by Twitter Canada and built by Eventpeeks, allows people to experience Twitter in an entirely new way. Guests at the RBC Canadian Open were able to take pictures of themselves at the event and tweet the photo, which was then displayed on the Live Twitter TV. Guests were then taking photos of themselves on the Live Twitter TV, and reposting that image! The concept is extremely engaging and fun. Guests are able to touch the interactive screen and contribute to a live discussion regarding the event. The event was held at Glen Abbey in Oakville.

Our promotional model was responsible for interacting with Canadian Open fans and encouraging them to take a picture with the Twitter TV, to touch and browse all the best tweets being shared at that moment. Social media engagement was sky-high throughout the event, and fans loved hanging out with our bubbly promotional model.

2015 07 25 to 26 RBC CDN Open













3) Rogers Cup Promotion

The Rogers Cup, presented by National Bank, is a prestigious professional tennis tournament organized by Tennis Canada. Tigris had our promotional models assist Eventpeeks with their live Twitter TV kiosk for Roger’s Cup for Women in Toronto at the Aviva Centre, Aug. 8-13th.

This promotion was extremely similar to the RBC Canadian Open, with an overall goal of increasing social media activity and engagement. Our promotional models absolutely love being outdoors and had a blast getting fans to participate.

2015 08 08 to 13 Eventpeeks @ Rogers Cup (1)

4) CONCACAF Prime Sports

On July 14th, Tigris provided 4 promotional models to assist Prime Sports at The Confederation of North, Central American and Caribbean Association Football CONCACAF, hosted at the BMO Field in Toronto. Our promotional models were VIP hostesses for the evening, as PrimeSport was providing hospitality for a special group of guests attending the match in the VIP suite.

Our Promo Models for Sporting Events greeted guests, distributed wristbands, assisted guests in Spanish, and ensured the guests had an exceptional experience.

Here are a few testimonials from the night:

  • “This is a very nice event”
  • “I’m loving the VIP suite this is great”
  • “You ladies are wonderful; I hope you’ll always be here!”

2015 07 14 VIP Hospitality @ CONCACAF (9)

As you can see, the ladies were a hit! Our staff took the time to ensure the VIP guests were comfortable and well taken care of.

5) Event Staffing Support for BRITA at Colour Me Rad Toronto

It isn’t always promotional models that are requested for sporting events, sometimes we get requests for a large team of brand ambassadors! In association with BRITA, Tigris provided a team of speedy, enthusiastic brand ambassadors who distributed BRITA filtered water to guests after they completed the 5K Colour Me Rad run in Toronto. This complimentary service was greatly appreciated by runners of all ages.

Goodlife Marathon

Promo Models for Sporting Events, Special Events, Trade Shows and More!

Are you looking for event staffing services? Are you interested in any of the technology we mentioned, promo models sporting events or anything else we haven’t mentioned? Give Tigris a call at 416.283.9119 or send us an email at for a free quote – we promise we’ll get it over within 24 hours or less. Our event staffing services are available in over 15 markets across Canada, and we’ve been staffing events in new areas such as Price Edward Island. Give us a call and we can assist with even the most remote locations!

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