Have you heard of Boots and Hearts? If you’re a country fan, you’ve either already attended this multi-day music festival, or it’s on your bucket list. With head liners like Florida Georgia Line, Jason Aldean and Luke Bryan, this festival draws in thousands of guests. It’s the perfect place for a clothing promotion!
Our promotional models hosted a clothing promotion for the fashion retailer EXPRESS. EXPRESS is a store for women and men who love fashion and live life with unstoppable attitude. EXPRESS customers love fashion and style. The items are always modern and edgy, with an assortment that addresses fashion needs across work, casual, jeanswear, and going‐out occasions.
At the EXPRESS clothing promotion our promotional models activated inside a Pop-Up Airstream. This Airstream is a trailer that opens up and becomes a store. It includes a retail section for consumers at the festival to shop and pick up stylish essentials, a text-to-win contest, a digital magic mirror where consumers can engage with a digital stylist, win prizes and more. One of the most popular components of the booth was a DIY (do it yourself) area where consumers were able to custom brand their own EXPRESS bag.
Are you interested in creating an experiential clothing promotion at a music festival? Do you already have the experiential components but need professional staffing assistance? Call Tigris today for a free quote on our event staffing services at 647-286-9392 . We operate in over 15 markets across Canada including Toronto, Vancouver, Montreal and Calgary.