2017 08 11 to 13 Sofina Experiential Food Sampling at Semaine Italienne

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Ajax Events Staff
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Experiential Food Sampling

Mastro and San Daniele are part of the Sofina Foods family of brands; their meats are great quality. They are made using authentic Italian techniques and ingredients. Tigris supplied staff for a Sofina experiential food sampling at Semaine Italienne. Onsite, our team was to engage guests attending the festival with product samples. The team was also responsible for key messaging, maintaining and cleaning the work area, handing out coupons, assisting with the Plinko game and handing out prizes. 

Experiential Food Sampling Was A Huge Success!

The event was a huge success. The public LOVED Sofina products and the event was well received. Below are a few customer testimonials: 

  • “Wow! I didn’t think that cous cous with tuna would be such a good combination!”
  • “I had Rio Mare in Italy, it is the best tuna! Having it here brings me such good memories!”
  • “I can’t believe how fresh they taste!”
  • “Where can I buy this, is there somewhere close? Milano? Can you show me where it is? I want to go buy prosciutto before heading home.”
  • “Thank you for your good energy!”
  • “Tastes just like Italy!”
  • “San Daniele has the best quality mortadella. I will never stop buying it.”
  • “We love San Daniele’s prosciutto.”
  • “My kids love Mortadella, I get for them all the time”

Food sampling doesn’t have to be traditional. Contact Tigris today to discover the many ways you can make your product more desirable to consumers. We operate nationwide across Canada with 2,000 events staff on our roster. 

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