About the Event
The Canadian International AutoShow is the BIGGEST and BEST AutoShow in Canada. With over 300,000 visitors each year in a 650,000 square foot state-of-the-art facility, this is the largest consumer show in the country. The industry looks to the AutoShow as a leader in lifestyle, technology and all things automotive, and has a media program that reaches more Canadians than all other auto shows in the country combined. Auto show staff are hired by hundreds of brands to represent the latest products and offerings.
Our auto show staff was to generate new subscribers and members for Wonderlist, while informing them of the great benefits of being on the list. By subscribing, participants were entered into an amazing contest to win a $50,000 credit towards a new car. This type of lead generation is extremely enticing for consumers.
- “I’ve been reading the Star for years.”
- “I won this contest in 2014! Bought a Cadillac.”
- “This contest is great; I wish I could enter more than once.”
- “I love the Toronto Star; I’ve been receiving it for 40 years.”
Wonderlist, presented by Toronto Star, is a free premier contest program providing a one of a kind experience to its subscribers with exclusive product offers and over 500 yearly contest opportunities. It offers members access to exclusive contents such as suites at professional sporting events, concert tickets in a private box, and much more!