About the Event
To celebrate CNY, Maple Diversity and Royale executed a Chinese New Year Activation at the International Village Mall in Vancouver, BC. In addition to Royale, close to 30 other brands participated in the celebration.
Onsite, our events staff were to set up the Royale Chinese New Year Activation. Throughout the weekend, they were to collect sign-ups for a Royale contest on iPads, execute the prize wheel and provide corresponding prizes, along with a cleaning demonstration. In addition, the team distributed coupons to those waiting in line and passing by the booth.
- “I’ve been using Royale exclusively for the past couple years, I love it!”‘
- “Thank you so much for the paper towels! I definitely need that!”
- “You guys are awesome for giving away free gifts to everyone!”
Maple Diversity is an ethnic ad agency. They are 100% focused on the 20% of the Canadian market who are ethnic consumers.
Royale is the only Canadian brand to offer a full line of consumer household paper products, including Tiger Strong and Tiger Towel.