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November 24, 2014
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December 4, 2014

Leveraging Marketing Promotions with Brand Ambassadors for Special Events

Innovative Indoor Marketing Promotions with Brand Ambassadors for Black Friday

Black Friday has officially made it’s way to Canada with all the deals – and yes, all the mayhem! With so many Canadian malls and retailers participating in the biggest American shopping day of the year, you can expect some amazing offers – just in time for Christmas! With the US exchange creeping up higher and higher, it’s nice to know you don’t have to cross the border to find get great discount. And truly, you may not even have to leave the comfort of your own home if you take advantage of Cyber Monday as well. Many retailers are participating in online exclusive Black Friday sales that begin before November 28th and last throughout the weekend. How awesome is that?

For those of us who enjoy the hustle and bustle of the holiday shopping crowd however, now is the time to hit the mall (and by now, we meant 7am this morning)! Along with other frenzied shoppers, you’ll be sure to see indoor marketing promotions with brand ambassadors for special holiday promotions. With so many extra customers, leaning on a temporary and scalable workforce makes perfect sense.

For those of us who are extremely organized, during the holiday season we hit the mall with a list and do our best to get in and out of the mall without a scratch. But wait, what’s that? It’s a larger-than-life sized EXPRESS Holiday Pop-Up Closet! If you were getting a head start on your holiday shopping, or just browsing at the Toronto Eaton Centre, you would have seen our Toronto promotional models executing a special holiday promotion for the amazing retail store EXPRESS. It was almost impossible to miss the Pop-Up closet with the latest styles from EXPRESS.

Along with browsing through the store’s latest collection, shoppers were able to participate in a text-to-win contest for instant prizing. Our promotional models also provided key messaging about the clothing and details regarding the stores exclusive Black Friday promotion. This marketing promotion with brand ambassadors was exceptional because it incorporated 4 main factors: creative branding, a custom built display, digital technology (the text-to-win contest and TV’s displaying the brand) and engagement (shoppers were encouraged to touch, feel and even try on items right there at the booth). This promotion drove new clientele to the retail store and increased traffic significantly over the 5 day duration.

EXPRESS’ pop-up closet continues it’s tour as it travels to Bramalea City Centre from today through Nov. 29. Consumers love activations where they can participate and engage with the promotional models. It is far more effective than shoving a coupon at someone!

Hosting Marketing Promotions with Brand Ambassadors for BC’s Biggest Mall – Metropolis at Metrotown!

Toronto’s not the only place we’re hosting indoor marketing promotions with brand ambassadors! If you’re in B.C, you’ve got to head to Metropolis at Metrotown for Black Friday. With nearly 400 stores and services, Metropolis at Metrotown is British Columbia’s largest shopping centre. Canadians won’t need their passports to participate in the biggest shopping event of the year. Not only will consumers have over 100 participating stores to choose from, they will also be able to enter contests to win prizes upwards of $20,000. With deals like that, the mall is bound to be extremely busy!

That’s why Ivanhoe Cambridge teamed up with Tigris, requesting 24 brand ambassadors to assist them in hosting this enormous event and ensure that the shopping experience was enjoyable for every guest. Our promotional staff were spread out and designated specific locations to meet, greet, engage and answer questions from shoppers from Nov. 28-30. On Black Friday, our events staff are onsite from 6am until 9pm and mall hours Saturday and Sunday! With Black Friday getting a little crazy, the extra support from the team was a perfect addition. Indoor marketing promotions with brand ambassadors, in this case, helps to provide a safe, exciting shopping environment for consumers.

The last week of November was full of special promotions geared towards holiday shopping. Take advantage of the holidays and special occasions to promote your brand – and be unique! Our brand ambassadors thoroughly enjoy the work and love engaging with your consumers. Make the holidays more enjoyable for those stressed-out shoppers and ensure that they enjoy their experience with your brand. If you take the time to plan a special promotion (we can help with that!) you’ll be sure to attract more traffic to your retail store or online brand.

Although we are right in the middle of holiday promotions, there’s still time to plan yours! In fact, we just got a request for staffing support for New Year’s Eve yesterday 🙂 For any inquires on temporary staffing, event planning, booth design, activation locations… really, anything you can think of, we can help! Please contact us at 416.283.9119 for a no obligations quote. Our services for indoor marketing promotions with brand ambassadors, and so much more, are available in over 15 markets across Canada including Calgary, B.C, Toronto and Ottawa.

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