Leveraging Marketing Promotions with Brand Ambassadors for Special Events
November 28, 2014
Reflecting on the 2nd Annual Ultimate Wealth Weekend
December 10, 2014

Concierge Programs for a Unique Customer Experience

Customer service and concierge programs go hand in hand. We know we don’t have to tell you how important customer service is, because we have all experienced a range of the good and the bad. The barista who takes the time to list the ingredients of all the fancy seasonal drinks for you – great customer service! The sales associate who is texting behind the counter and fails to hear your call for assistance – bad customer service! Regardless of how amazing your brand is, consumers will not come back if they have a bad experience. People like to be treated well and with respect. Yet sometimes, treating your consumers well is simply not enough. You must create a unique customer experience to ensure shoppers will continue to visit your location, make purchases, and spread the word to their friends! You can create this experience with exceptional customer service and exclusive concierge programs.

Driving Traffic to Outdoor Shopping Centres in the Winter with a Unique Customer Experience!

Have you been to the Outlet Collection Niagara yet? Situated in Niagara-on-the-Lake, the Outlet Collection is one of Ivanhoé Cambridge’s newest concepts amongst the array of their shopping centre developments. The outlet concept combines brand name fashion and lifestyle retailers – all at outlet prices! Who can resist a great deal? The Outlet Collection features over 100 brands including Coach, Michael Kors, BOSS, Pandora, Guess, Lacoste and much more. Holiday shopping can get a little stressful, so it was up to our brand ambassadors to create a fun, positive shopping experience for consumers. This unique shopping experience included a Cookie Cart, Gift Wrapping, and Catering!

Tigris is teaming up with luxury event management company, Candace & Alison to execute a fun promotion appropriately called “Holiday Haven” at OCN every Thurs-Sun from Dec. 4 through to Dec. 21. The outlet collection is seriously one of a kind, but not everyone enjoys shopping outside in the cold weather, regardless of the deals. C&A have been working steadfastly to pull together this amazing promotion complete with a gift wrapping station, free goodies and even fire pits to make s’mores amidst your shopping. To bring their ideas to life is our team of buzz building brand ambassadors to ensure shoppers have an exceptional experience onsite. And it’s not just about the customers either – C&A have sourced an arsenal of warm winter apparel including hats, gloves, scarves, wind pants and winter jackets to ensure our team is toasty warm and comfortable while they’re working.

Imagine walking through the Outlet Collection with cheery brand ambassadors handing out cookies, candy canes and hand warmers as you check all of the items off of your holiday shopping list… sounds pretty sweet, doesn’t it? Better still, a couple of brand ambassadors will also be operating a mobile gift wrapping cart to wrap presents on the spot. That way you won’t have to worry about sneaking unwrapped gifts into your house 🙂 Don’t miss out on this unique customer experience – it’s truly one of a kind!

3 Ways To Create a Unique Customer Experience

Looking to surprise, entice and “WOW” your consumers? Here are 3 ways to create a unique brand experience that will keep them talking.

1. Turn a Confined Experience into a Charming One – If you have your consumers attention for a longer period of time, use it to your advantage. Guests are not simply walking by your store, but instead they are in a confined space, so be sure to engage with them! The Outlet Collection uses this concept flawlessly. They know consumers will be spending several minutes, up to hours shopping through the different stores and will be on the premise for quite some time. This activation provides a pleasant distraction and creates a warm, friendly atmosphere.

2. Pay Recognition to Your Best Customers – We tend to focus majority of our time on gaining new consumers, but it is crucial to praise and appreciate our current ones! Create a unique customer experience by demonstrating how thankful you are for their business. Run a contest, distribute giveaways, or showcase your loyal consumers on your website and provide them with gifts. It is only when you have a solid foundation that you can successfully build on top of it!

3. Capture and Share the Moment – Use the power of social media to your advantage. Create a hashtag for your event so guests can share their experience online and talk about their experience with other consumers. Also, be sure to share the experience on your companies own social media platforms. It’s also great to start talking about the promotion/experience prior to the event; try a “behind-the-scenes” to your promotion leading up to the event.

For any inquires on temporary staffing, event planning, unique customer service activations, outdoor promotion, contact us at 416.283.9119. All of our events are tailored to suit your brand’s needs – but at the core are consistently geared towards a unique customer experience. Tigris’ services and teams of brand ambassadors are available in over 15 markets across Canada including Calgary, Vancouver, Toronto and Ottawa (to name a few)

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