Large corporations have been wrestling with the reality that individuals are requiring more personal, honest, and real communication from the companies they buy products or services from. Naturally, small business consulting services possess these favorable qualities simply because they can feel their own pulse. The pulse of a business is the realization of how society can change based on the occurrence of any single event. This high level of sensitivity is unique to small businesses and offers a sixth sense for what to change, what is fair, and how to retain customers.
Small business consulting can provide a personal and detailed style of service larger businesses often lose touch with during their growth. Small business consulting can maintain intimate relationships not just with customers but also their employees and suppliers. Customers are able to “put a face” to the person they are in contact with and really know who is handling their business. With a smaller hierarchy or chain of demand, closer communication is maintained and information is less likely to get lost in translation. And in the event a of a crisis, there is usually much more flexibility compared to larger businesses who hold strict corporate policies and procedures.
Another difference between large and small business consulting services is in the level of creativity. Smaller businesses have the ability to introduce and develop new ideas without seeking approval from what would be considered “upper management”, red tape or business bureaucracy. So, if you’ve ever questioned utilizing the services of small business, well think again because small is the new BIG!
Customers should take a moment to recognize the value of being remembered by name, asking for help without navigating through a phone tree, and being taken into account. For those employed by large corporations, become inspired by small businesses to rediscover the pulse that has been somewhere lost along the way. And for those running small businesses, market your strengths, keep a finger on the pulse, and preserve your precious advantage.
To inquire about Tigris’ small business consulting for experiential marketing, events and more, call us at 416-283-9119.