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Hiring brand ambassadors in 2023 is serious business; like any process, it has its ups and downs. Post-pandemic staffing has shifted and a good chunk of the workforce went on to pursue new employment opportunities. As a result, our industry has experienced shortages in both Canada and the US.. And, as we all know, the economy has changed, which means the cost of living has gone up and thus, experienced staff are requesting higher paying jobs. So, where does this leave brands? Well, we’re glad you asked! If you need brand ambassadors or event staff, stick around for our top tips of the week. Let’s explore the landscape of hiring brand ambassadors in 2023 together.


As we do with any topic, let’s start by defining the term brand ambassador. Brand ambassadors or BAs for short, are also commonly referred to as event staff or promotional staff. We’ve defined BAs as a type of event staff representing your brand in the field, in a way that no other marketing medium can. In essence, brand ambassadors are likened to walking, talking commercials for your company, product, or brand.


Brand Ambassadors


Key Role of the Brand Ambassador

Let’s dive a little deeper into the role of a brand ambassador, shall we? Brand ambassadors are trained to speak knowledgeably about a brand’s product or service. In addition, BAs are a fantastic resource for creating consumer connections. They have the unique ability to bring brands to life. If you’re not sure if you could benefit from a brand ambassador campaign, then we’d urge you to reconsider.  BAs are an invaluable marketing tool, allowing you to engage and secure net new consumers and continue building loyalty with existing ones. So, how do BAs achieve this? Well, there are myriads of strategies. For instance, they could entice consumers into a sample, offer a new promotion, educate consumers on a new product or service, and more.


Brand Ambassadors


Attributes & Qualities

Now, if you will personally be hiring brand ambassadors in 2023, then we recommend you consider the following advice. As with anything, while experience is important, it’s not the be-all and end-all. Individual qualities and attributes are as equally important to consider. Generally speaking, brand ambassadors should be outgoing, approachable, professional, engaging, and kind. And remember consumers connect with people they like, so you will want to retain a diverse roster of individuals from different backgrounds, including professional and personal experiences.


Brand Ambassadors


Ask the Experts

We all could use more time, it seems our to-do lists are always a mile long. Well, why not save yourself time, effort and money and seek professional assistance, such as an event planning or staffing agency. Staffing agencies are organizations dedicated to helping brands develop meaningful consumer connections. You can utilize staffing agencies to boost your business, find the right staff for the right roles – and so much more.

However, when it comes to selecting a provider, do your due diligence. Compare agencies, have candid conversations with them and don’t just go for the lowest price. Trust us, you get what you pay for. While the right staff can increase the success of your event exponentially, the wrong staff can do just the opposite. Ask about their staffing process and how staff are hired and vetted for events.


Hiring brand ambassadors in 2023


Final Thoughts

Remember, great event staff has thebility to elevate consumer experiences  but not-so-great staff can derail it just as quickly. If you want to know more about what makes a great brand ambassador, than connect with us on Facebook or Instagram or click the link below. We’d love to connect with you and give you a part two!

And if you’d like to know the different types of staff available, then when you’re done with this piece, you may want to check out our other blog, “Events Staff: The Difference & Why They’re Important”.


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