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Event Planning Services Canada: Summer Experiential Inspirations

Spring has barely sprung, but when it’s safe to do so, it will be time to start thinking about your upcoming summer activations and the events you may be looking to execute with Tigris’ event planning services Canada. Summer is the time to put your best foot forward, get out and make a statement. Break free from the winter hibernation and give customers the best experience your brand has to offer this summer!

This season, make a splash and utilize the top experiential activation ideas that will inspire your summer 2020 marketing initiatives.

Larger Than Life Displays

Tigris Events teamed up with TransferWise to ‘wake up’ the streets of downtown Toronto. A 10 foot tall alarm clock was used as part of their “Canada Wake Up” campaign to attract the attention of media, create an immersive experience and viral video to repurpose on social media. The larger than life clock has become an iconic TransferWise symbol and unforgettable consumer experience – for those who saw it in person and the hundreds of thousands of others who watched the video online.

Incorporate larger than life displays into your next summer experiential campaign to stand out and attract a crowd in a busy street or a trade show booth. Not to mention, it creates a great photo opportunity to spark a social media campaign.

Pop Up Lounges

Pop up lounges are a great experiential marketing tool that create an interactive experience with endless opportunities for brand exposure. Furthermore, branded lounges offer the chance for the consumer to ‘stay awhile’ to fully immerse themselves in the brand. The key to the ultimate summer pop up is:

  • Well thought out design
  • Entertainment 
  • Giveaways

Veuve Clicquot is famous for pop-up lounges that create a ‘wow’ factor. In addition to their luxury champagne, the lounge below features lavish furniture, branded bars and professional brand ambassadors. The lounges check off all the boxes, making it the ultimate summer pop up lounge.

Summer Samplings

This is the summer for samplings! After being couped up for so long during the covid-19 pandemic, crowds will go wild for free samples, whether its sampling ice cream on the beach or indulging at a festival. Sampling is a powerful tool to create brand awareness, capture leads and leave lasting impressions.

Our friends at VIB Events know exactly what we’re talking about! They took on 2019’s hottest summer events with premier alcohol samplings. Tigris brand ambassadors created a welcoming atmosphere and served summer inspired drinks. This activation gives us FOMO with its aesthetic look and keen attention to detail. In other words, create a campaign that is pleasing to the eyes and taste buds!

Let Tigris event planning services Canada tie your sampling program together with branded signage, furniture, booth design and staffing. We can’t wait to work with you this summer!

Are you looking to execute a summer campaign? Let Tigris event planning services be your one-stop shop to make ideas into reality.

Serena Holmes
Serena Holmes
Serena Holmes (formerly Schwab) is the President & CEO of Tigris Incorporated. She is a Broadcast Journalism graduate from Ryerson University. She began working in events in 2000 and started with Tigris as an events staff in 2004, was promoted to management and later accepted partnership. Serena took over operations of the company in 2008. Since that time the roster has tripled and the company continues to grow at a healthy pace. Some keynote clients include Rogers, Motorola, GTAA, CHIN Radio, Appleton Rum and many others. Google PLus Profile:

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