Tigris is excited to announce that we have secured a contract with Grace Kennedy Foods to provide event personnel for a series of summer sampling events throughout 2015! Over the course of 8 months, Tigris will provide top event personnel for their festivals and trade shows across the GTA. The campaign may also expand to include in-store tastings and a mobile tour with a branded truck – and we can’t wait!
Famously known for their coconut water, Grace also manufactures over 20 other products including syrups, organic and natural coconut products, seasonings, sauces, spices, canned fish and meats, and soups! Grace started in Jamaica in 1922 as small traders and wharf operators. Over the years, they have grown and diversified. Their privately owned operation became a public company listed on the stock exchanges of Jamaica, and Trinidad & Tobago.
Today, the Grace Kennedy Group is a network of companies located across the Caribbean, in North and Central America, and the United Kingdom. Their products are available in major grocery retailers, family-owned stores and restaurants right across Canada. You can usually find their products in the International or Caribbean section of stores.
Where will you find our event personnel promoting these amazing products? Here’s a list of our scheduled events so far:
March 27-29: The Green Living Show at the MTCC (North Building)
April 10-12: The Yoga Conference and Show at the MTCC
May 30: desiFEST at Yonge-Dundas Square
June 20-21: Coconut Festival at the Ontario Science Centre
June 27-28: Taste of Asia, a street festival taking place at Kennedy & Steeles in Scarborough
August 12-16: Canfit Pro Toronto at the MTCC
Oct. 16-18: National Women’s Show Toronto at the MTCC
We are eagerly looking forward to bringing this brand to life with the power of presence with our unique event personnel. We are in the midst of creating a dynamic, professional team for these events who will be equipped with key information about the Grace brand and products. With over 500 event personnel on our Toronto roster alone, there will be no shortage of interest in these events which gives Tigris the opportunity to hand select the right fit for each event, especially those with cultural and language requests!
If you have numerous events you’d like to showcase your brand at, it’s beneficial to choose one event staffing company and stick with them throughout your promotions. This way, the agency can build a team of brand ambassadors unique to your needs. The brand ambassadors will become familiar with your brand’s image and products by working a series of promotions vs. event to event. You will also feel comfortable as the client because you will have complete trust in the company and build relationships with the brand ambassadors. This is a great strategy to develop a strong team that works well together and one that gives you trust in their performance.
As mentioned above, one of the biggest benefits of working with one event staffing agency for your yearly events is building a strong team for your brand. This being said, out of our hundreds of Toronto event personnel, our account manager will build a team of 10-12 staff to cover the shifts for the schedule noted above. Each event requires a range of 2-5 brand ambassadors per shift with some shows requiring 2 shifts/day. Taking on a team of this size will allow us to give each events staff a good range of shifts while also giving us a buffer to accommodate availability and unforeseen changes.
Tigris is also excellent at sourcing staff cultural and language requests for our clients. For this specific campaign, we will proactively aim to schedule events staff who are bilingual in Chinese, Cantonese or Mandarin for Taste of Asia and likewise, personnel who speak Hindu, Urdu or Gujarati for desiFEST since it’s Canada’s South Asian Music Concert. It’s important for company’s to consider the demographics who not only consume their products regularly but also who will be at the events where they will be showcasing their brand so they can connect to them on a more personal level.
Over past years, Tigris has supporting multicultural marketing initiatives for Rogers from 2008 to 2010 at everything from the Chinese Lantern Festival and Chinese New Year to Festival of South Asia, Kismet Wedding Show, Multicultural Days at Ontario Place / Canada’s Wonderland and Caribana. We are also supplying a promotional model bilingual in English and Spanish for PUNCH Communications at PDAC Mar. 1-4 and potentially another who is bilingual in English, French and Spanish to MC some events at this summer’s PanAM Games. How amazing is that?
Our goal with any event is to ensure we provide the right staff who not only meshes with the brand’s image but also personable, professional, reliable and enthusiastic – and in some cases such as the examples detailed above, have special skills and/or language abilities to enhance the promotion and result in a more meaningful engagement with consumers.
Do you need professional event personnel for your upcoming promotions? We would love to work with you and make 2015 a memorable year full of success for your company. Contact us today at 416.283.9119 for a FREE quote on any type of event or promotion, from trade shows to outdoor sampling. Our services are available in over 15 markets across Canada, including Toronto, Calgary and Vancouver.