It’s quite common for a brand to have a strong presence in both Canada and the United States. As a result, they may attend trade shows and conferences in both countries. In addition, some brands may execute a mobile tour in both countries, or even a retail tour. Until recently, Tigris only operated in Canada. We noticed many of our clients are inquiring about our presence in the states. Therefore, we knew it was about time to expand into Canada USA event staffing. How does a Canadian event staffing agency expand into another country? Discover our 4 successful methods below!
As mentioned earlier, we are currently working with a Canadian client on their Ontario events. When asked if we could support their conferences in the United States, we jumped at the opportunity. To start, we provided Texas event staffing services for the Keyspire Wealth Tour in Austin & San Antonio in November 2017. Because our sales staff were so well received, our team provided additional staff for the conference in Fort Worth and Dallas later that month. In addition to Keyspire, we were contacted by Milkyway Distribution to provide top promotional modes for a trade show in California. By expanding our Canadian relationships, we are slowly able to expand our services in the United States! If you are looking to expand your business, reach out to your current contacts to see if there are any potential opportunities.
Because our Canadian clients expect consistency in both markets, we have to ensure we stay consistent with both our talent and services. How do you ensure you remain loyal to your brand while expanding? Don’t change! When recruiting talent, we promote ourselves the exact same way as we do in Canada. We pride ourselves in paying our talent well, our efficient communication, fun events and large network. There isn’t much that has to change, which makes sense – why fix something if it’s not broken? The way we collect availability, book and train staff for events is identical in both markets. If possible, remain true to your brand while expanding.
Although we do not have a physical office in the United States (yet!), we are able to recruit talent the same way we do in remote regions of Canada. With online postings, job portals and our large network, we are able to attract many candidates in each city. Once several candidates apply for an event, we take into consideration the quality of their head shots, resume and initial communication. The candidates are then narrowed down and invited to participate in a Skype interview with our HR Coordinator. Never taken a Skype interview before? Try our Skype tips for success!
In addition to a Skype interview, our top candidates are submitted to the client for final approval. Next, the staff are trained via conference call, webinar or onsite training to prepare for the event. Although it may seem like a lengthy process, it’s important to go through these steps to provide the best talent possible.
• Brand Ambassadors with high energy and impact to get a buzz going about your brand
• Multicultural Staff with a great look, personality & are bilingual in any language required
• Corporate Entertainers who will liven up your event from DJ’s & MC’s to singers, dancers and musicians
• Event Staffing with unparalleled energy and enthusiasm to get consumers excited about your brand
• Market Researchers who are proactive to maximize survey participation while remaining neutral/unbiased
• Promotional Models who have the beauty and the brains behind successful brand representation
• Sales Staff who will pre-qualify and close sales in charity, retail or tradeshow environments
When expanding, ensure you have the right talent to take your brand to the next level.
Last but not least, spread the word! Your clients won’t know if you don’t tell them. Because we’ve been in business for 14 years in Canada, our current clients won’t have any idea that our services are now available across the USA without notice. Create a press release, newsletter, blog post and update your website to reflect your expansion. Not only will this notify your current clients, but also potential clients searching for your new services.
Are you interested in Canada USA event staffing? Contact Tigris today! Tigris is a multi-award winning brand experience agency specializing in innovative, turnkey experiential marketing strategies. In addition, we have over 14 years of experience exciting consumers and executing thousands of programs. You can depend on our award winning, dynamic staff to successfully execute your event. Don’t get lost in the crowd! Tigris promotes products and services with “the power of presence” so you’re brand doesn’t go unnoticed.