For the last five longgggg winter months, we’ve been drowning in thick layered jackets and sporting salt stained boots—because really, what other options have we had? But, believe it or not, spring is finally upon us—March 20th to be exact. Regardless of the fact that Mother Nature has been severely inconsistent with such roller-coaster weather— it’s never too early to conduct a brand consultation on your existing spring wardrobe.
Just as the business you work for or the one you own should offer a polished and professional feel to customers, so should your personal brand. Why? Because your personal brand is your identity and what you wear communications a message – one of which you can control. While the old saying “you can’t judge a book by its cover” may be true, the fact is that the fashion industry has 400 billion reasons why people do. Clothes make a strong visual statement and flip-flops, jeans or worse, flashy, revealing attire will be sure to invite a judgmental attitude. If you think you’re expressing your individuality or aiding comfort, think again. The only thing you’re expressing is that you’re not a serious professional.
It’s not just about dressing for the job you want not the job you have, but rather dressing with respect to business circumstances and more importantly, yourself. Over the years office attire has significantly changed. Formal business wear is no longer a requirement in many workplaces but the options now made available have led to some questionable and risque choices. Many of the tips below apply to our brand ambassadors and events staff in the same way. We want our client’s brands to stand out, not the personal taste of our team.
To help you, we’ve put together a few quick tips and hints so that you can effectively conduct your own brand consultation on your spring and summer wardrobe.
Whether you’re a fashionista, fashionisto, somewhere in between or barely interested in clothing, you should be “wear”y about your wardrobe in the office. It is a reflection of you see yourself. Make no mistake that fashion can most definitely be a career-killer especially if you’re on the job hunt rather than settled in to a position already.
Brand Consultation Do’s and Don’ts
· Shoes – immaculate & clean . No scuff marks or worn-down heels! Make sure they match your apparel.
· Leg Wear – bare legs are ok but be mindful of any distractions like bruises, peeling skin etc.
· Pants – check the hemline. It should NOT touch the ground nor should they be too tight.
· Skirts/Dresses – hemlines shouldn’t be any shorter than your middle finger when your hands are at your sides.
· Dress Shirts – fitted but not revealing.
· Hair – pulled together and polished.
· Accessories – good quality and discreet.
· Demin – if denim is allowed, stay dark avoid anything faded or ripped. You’re going to work, not a concert.
· Fragrance/ Cologne– wear very little. Your clients and/or coworkers could be allergic.
· No Cleavage. Period.
· No Sleeveless Tops. Keep shoulders covered.
· Handbag – Keep it neat and tidy. A messy one shows you are disorganized.
· Accessories – less is better. Save the chandelier earrings for evening ladies.
Dress for the job you WANT, not the job you have. Your personal and professional brand identity is everything. Reviewing these brand consultation tips will help keep you on track for your corporate image as the warmer months approach along with the temptation to dress more casually than is generally deemed office appropriate.