Account Director Experiential Marketing
Helene Scime: Account Director Experiential Marketing
December 19, 2016
female president and CEO
Serena Holmes, Female President and CEO
January 3, 2017

Year End Review, and What’s Next for Tigris in 2017!

year end review

We’ve already shared the news of our new partnership with Riverside Naturals, and the integrity staffing we have secured for their 2017 events. But before we share more of our upcoming promotions, we’d like to take a moment to look at Tigris’ amazing year end review.

In 2016, our 12th year in business, Tigris staffed more than 32,000 hours and 4,500 shifts on 300 different programs nationwide across Canada. We worked with new clients and old and expanded within the head office by hiring a new Account Manager in July and an Account Coordinator in October. There are now 6 full-time staff at the Tigris head office, the largest number we’ve ever had! 

Our CEO Serena Holmes had an amazing year. She tied the knot in Thailand, ranked on the W100 List of Canada’s Top Female Entrepreneurs of 2016, and was recognized among Canada’s Top Business Women as a finalist for Veuve Clicquot’s New Generation Award.

Furthermore, our company has accumulated a huge tribe on social media. To date, we have 34,800 Twitter followers, 48,000 Facebook followers, and 52,000 Instagram followers – not to mention those we have on Linked In, Google+ and other channels. Speaking of numbers, we have grown to 2,000+ brand ambassadors nationwide. To celebrate, Tigris is throwing holiday parties for our largest rosters, including Toronto, Calgary, Vancouver and Montreal, on Sun., Jan. 8.

A Few Favourite Promotions & Events From The Tigris Head Office In 2016– Year End Review 

year end review

When asked about her favourite promotion or event this year, Nicole Delorme (Marketing & Sales Manager) recalled several promotions she worked with EventPeeks

EventPeeks has a unique platform, the Twitter TV. This TV looks like a gigantic iPad with a camera attached to the top. A Twitter account and related hashtag are created specifically for each event. Guests are encouraged to take a photo and tag themselves, which then gets posted to the event’s Twitter account. This year, I was able to work at the Grey Cup Tweet Up, in addition to the NBA All-Star Event at Spice Route in Toronto. I love these events because you get to engage with everyone at the party and help them take goofy and glamorous photos. In addition, our clients from EventPeeks are amazing gentlemen who I love working with!

year end review

One of the newest additions to the head office, Joanna Olaru (Account Coordinator) recalled her first event as a Team Lead with Tigris as her most memorable.

My favourite event so far was also coincidently the first event I did as a team lead. The Starshot event in association with HP Instant Ink was at times stressful but it taught me a lot. I had the amazing Tigris team with me, as well as Starshot and HP members who were exceptionally hard working. We all were able to pull together and create a well-functioning event. This was a true testament to how important having reliable team members is. I also got to dip my hand in a lot of different event management aspects which I found informative and educating that I can use for future events.

Now That You’ve Seen A Tigris’ Year End Review, Let’s Take A Look At What’s Coming Up In 2017!

You may have noticed we have officially rebranded to TIGRIS EVENTS INC. When anyone thinks about Tigris, we want them to think of events! At Tigris, we create, plan AND staff events… so this transition makes perfect sense. In addition to rebranding, we are in the midst of developing a Tigris specific software platform to collect availability and book staff for events. Keep an eye out for this in 2017!

Because our team is outstanding, we are up for a 2017 Top Choice Award. Top Choice is based on votes and we need YOURS to win! If you haven’t already, please spare 30 seconds of your time and vote [update: voting is now closed]. Note that you can vote as many times as you want before Jan. 6, 2017.

We’ve already completed over 25 quotes for new events in 2017 and 10 confirmed bookings. These events include sampling for Great Western Brewery, the Canadian International Auto Show, the Bridal Expo, and the National Home Show. In addition, we will be getting starting on the event planning for St. Joseph’s annual Toronto West Halloween FestThis small business just continues to grow, and we’d love for you to be a part of it!

Thanks 2016… we’re happy to wrap-up another successful year end review. Do you want to be a part of our year in 2017? If you are looking to work at our events as a promotional model or brand ambassador, click here. If you are interested in our events services, contact us today at 416.283.9119 for a free quote. We plan, execute and staff events and experiential marketing programs all across Canada! Let’s take on 2017 – together!

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