They don’t call it retail therapy for nothing, especially if there’s a sales promo happening. Psychologists have studied consumer behaviour while shopping and have proved its ability to release a healthy amount of serotonin, a naturally occurring chemical in the brain that makes you happy. Treating yourself to something special can have a lasting impact on your mood and confidence level.
Whether you consider yourself a shopaholic or not, a sales promo can make anybody’s day a little brighter. Everything is better on sale right? It is a great way for retailers to better connect with consumers by showing their appreciation to customers, and of course, exciting for shoppers to land a great deal.
Who wouldn’t love getting a a discount or a small incentive for purchasing a product or stepping foot into a new store? Shoppers passing through White House | Black Market’s (WHBM) newest store locations sure did!
The parent company of WH|BM is Chico’s FAS, Inc but the company started off as White House in 1985 as a small boutique in Baltimore, Maryland that offered unique collections of clothing and accessories for women in several shades of white and ivory. Building on this theme, another boutique called Black Market was introduced in 1995 and later in 1997. The two merged together to make White House | Black Market and now operates with over 440 boutiques in the US, Puerto Rico and the Virgin Islands. As of October 2013, it is also officially integrating its brand into the Canadian market.
As a leader in the industry, WH|BM targets women 25 years and older and is recognized for its sleek lines and focus on white and black as well as other variants of the two colours. Fresh styles are added regularly with a new pop of colour every 4 – 6 weeks, bringing customers back looking for the next fabulous item! For example, this winter, October 10 – November 11, the feature colour is purple. And for the holidays, November 12 – December 8, the feature colour is red.
Hired by Krista Slack & Aylett, Tigris’ poised and professional promotional models will be representing WH|BM from Oct. 21 through to Nov. 17 at various subways and malls, to raise awareness about their grand openings. This sales promo includes a fashionable display while our models offer customers black and white cookies and marketing material to advertise the launch.
Making a personal connection with your target consumer is a great way to create a buzz about your brand while simultaneously encouraging customer loyalty. For assistance developing a creative sales promo, call us at 416-283-9119.