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How to Make your Next Corporate Event a Success

Planning a corporate event can be a lot of fun. At the same time, it can also be very stressful. If you are going to put the time into planning an event, you might as well do whatever it takes to ensure it’s a success.

No matter what type of corporate event you’re planning, following these steps can increase your chances of making it memorable and successful.

Set Objectives

What are your goals for the event? How do you want participants to get involved? What do you want them to learn? How do you want the event to be perceived from the outside?

As you answer these questions, you will find it easier to set clear objectives. Additionally, this makes it simpler to measure the effectiveness of the event upon completion.

Choose the Right Team

Your event will only be as good as the team you select. To support your existing team, consider hiring external help in order to deliver something truly spectacular. A temporary staffing agency can help you find and hire the best workers for your event. Temporary staff can help with everything from logistics to coordination to on-site management and much more.

Plan for Everything

In a perfect world, your event will go exactly as planned from start to finish. Unfortunately, the world is an imperfect place. If something can go wrong, there is a good chance it will.

What will happen if a key staff member calls in sick? What will you do if the venue loses power? These are the types of situations you have to be ready for. As long as you have a contingency plan for any potential issues that could arise, you’ll know exactly what to do when something goes wrong.

Create a Buzz

Why would somebody want to attend your event? How will they benefit? If you don’t create a buzz, you may find it challenging to convey the benefits of being in attendance.

There are many ways to do this, such as through a high powered social media blitz. The more buzz you create, the better chance you have of getting people excited about attending.

Be as Unique as Possible

Remember, a lot of companies are competing for people’s attention. If you don’t do something unique, you may find attendees bored and wondering when it is time to go home, or even worse people may not show up at all.

The more creative you are, the more unique your event will be. Here are some ideas to consider:

• Giveaway promotional items to attendees
• Hold contests throughout the event, with winners receiving prizes ranging from gift baskets to gift cards
• Use technology, such as dynamic electronic signage
• Photo booths to allow your guests to take photos and share them on their social media accounts

By implementing the above advice, there is a greater chance of making your next event a success.

Serena Holmes
Serena Holmes
Serena Holmes (formerly Schwab) is the President & CEO of Tigris Incorporated. She is a Broadcast Journalism graduate from Ryerson University. She began working in events in 2000 and started with Tigris as an events staff in 2004, was promoted to management and later accepted partnership. Serena took over operations of the company in 2008. Since that time the roster has tripled and the company continues to grow at a healthy pace. Some keynote clients include Rogers, Motorola, GTAA, CHIN Radio, Appleton Rum and many others. Google PLus Profile:

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