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Teaming Up with Canadian Tire for a Huge Trade Show Promotion

A Successful Trade Show Promotion for one of Canada’s Biggest Retailers!

Believe it or not, many of us like advertising. Yes – we said it! You may not enjoy the commercials between TV shows or YouTube videos, but we can bet you’d like a trade show promotion! Popular year round, trade shows can be engaging, informative  and a lot of fun!

For example, Canadian Tire’s annual Dealer Convention is a private indoor advertising event open exclusively to dealers and staff. In 2013, Canadian Tire opened the “Products Parade” portion of the event to the public for the first time. Approximately 10,000 people attended which was a great success. Consumers were able to see Canadian Tire’s vast product assortment, including new and innovative items. Additionally, Canadian Tire presented celebrities such as Cake Boss along with NHL alumni and Canadian Olympic athletes to further pump up the trade show promotion.

Building upon last year’s success, Canadian Tire planned a similar activation for this year’s Consumer Day on April 5, 2014 in Vancouver. A vast assortment of consumer goods will be showcased while highlighting items unique to the region and featuring more spokespeople and celebrities on stage.

The trade show floor was be open to the public from 9:00 AM to 4:00 PM. Consumers attending had the opportunity to walk the floor at their leisure to visit over 600 vendors. Individual display booths featured different products, demonstrations and giveaways. Additionally, a stage was positioned on the main floor. Celebrities, athletes, spokespeople, local chefs, etc. were featured for presentations and/or demonstrations.

Confirmed Celebrity Guests in order of their appearance at the show were:
• NHL Alumni: Trevor Linden, Cliff Ronning, Dave Babych, Kirk McLean
• Chef Rob Feenie
• Mike Holmes
• Chef Hidekazu Tojo
• Love it or List it Vancouver hosts, Jillian Harris and Todd Talbot
• Canadian Olympic athletes: Kaillie Humphries (Bobsleigh), Meaghan Mikkelson (Hockey), Hayley Wickenheiser (Hockey) & Brad Jacobs (Curling)
• Buddy Valastro, the Cake Boss

What an exciting trade show promotion isn’t it? We think so!

Tigris Teams up with Canadian Tire for their Biggest Trade Show Promotion of the Year!

Working alongside the country’s most popular hardware store since 2012, Tigris is excited for our involvement with Canadian Tire’s latest trade show promotion, which also happens to be their biggest annually.

From Apr. 3-4, we booked a team of 20 events staff and management to assist with setting-up, moving material and preparing for the convention.  From Apr. 4-5 a team of 20 brand ambassadors roamed the streets of downtown Vancouver to inform the public about the show, it’s celebrity lineup, and driving traffic to the show along with hosting inside the show Apr. 5. Finally, on Apr. 7 our greeters were responsible for greeting and guiding guests attending the closing gala for the convention.

Although there are different teams of staff working on variable tasks, our driving mission was to contribute to the success of the convention and trade show! We had a great time hosting this show with Canadian Tire and know it was a great way to inaugurate the spring season!

If you have any questions about successful trade show promotion or want to obtain a free no-obligation quote, call us at 416-283-9119 or email us directly by clicking here.

Serena Holmes
Serena Holmes
Serena Holmes (formerly Schwab) is the President & CEO of Tigris Incorporated. She is a Broadcast Journalism graduate from Ryerson University. She began working in events in 2000 and started with Tigris as an events staff in 2004, was promoted to management and later accepted partnership. Serena took over operations of the company in 2008. Since that time the roster has tripled and the company continues to grow at a healthy pace. Some keynote clients include Rogers, Motorola, GTAA, CHIN Radio, Appleton Rum and many others. Google PLus Profile:

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