Outdoor advertising is a form of marketing that cannot be ignored. Sometimes we notice it and sometimes we don’t. Seems contradictory doesn’t it? In fact, it isn’t.
For instance, have you ever driven past the outdoor advertisement that says “you just proved signs work” located on a park or bus bench? Well, this is a perfect example. How did you feel? Caught? Exposed? You just read the sign! It worked!…except it didn’t, at least not yet. Sometimes outdoor advertisements work and sometimes they don’t. Just because you viewed an outdoor advertisement, doesn’t mean it was effective. We believe that whoever came up with “You just proved signs work” didn’t quite grasp and understand the world of marketing.
Looking at the sign is only the first step in a process called “conversion”. Conversion is basically the idea of converting a stranger into a customer. Someone looking at your sign can be the start of the conversion process, but —alone— it does nothing for your business or your bottom line outside of general awareness. It’s the equivalent of someone seeing your website address. Seeing is not action. Seeing has no dollar value. Yet.
We admit that an ad may linger in the mind of a consumer and influence their purchasing decisions but this is not definite. As a marketer or advertiser, did you want to wait to increase your bottom line and hope that the right people are reading your message and buying into too?
Not everyone has the time or the money to invest in outdoor advertising – which is why there are other forms of marketing to increase your return on investment. First, keep in mind that the effectiveness of outdoor advertising depends on a number of factors. Each person on this earth is unique to one another and hold different values, beliefs and of course, interests.
So, wondering where else you can turn?
Promotional models, brand ambassadors and events staff can help you step outside of traditional forms of marketing or advertising. Investing in temporary staff can offer your business more than you think. Temporary staff have the ability to drive consumer demand for a product, service, brand or concept by directly interacting with potential consumers especially when complimented by a unique experience. How? Let us explain…
Yes, we bet you’re sitting there thinking that this form of marketing touches fewer consumers in comparison to outdoor advertising. In reality, the fact of the matter is that consumer’s perceptions aren’t affected nearly as much. Person-to-person interaction has the ability to leave a longer lasting impression and increase your bottom line!
Think about it. Only so much content can be relayed through outdoor advertisements, those in print or even those that flash before your eyes on a screen. With high impact brand experiences – being executed by a dynamic team of temporary staff, there is no limit. No limit = more opportunity. More opportunity for deeper conversations, better connections, loyalty driven brand building and SALES!
So what are you waiting for? Learn more about Tigris’ alternative forms of outdoor advertising. The summer’s barely begun, but it will be over before you know it. Give us a call at 416-283-9119 or click here for more information. We would be happy to help you take your business to the next level and increase your bottom line. Your success is ours and we know there are simply more effective methods to engage your prospects than one dimensional outdoor advertising alone.