Labour Day weekend marks the end of summer for some. For football fans however, the beginning of exciting sports season. With fans pouring into stadiums to cheer on their favourite teams, it was the perfect opportunity to put together a team of temporary events staff to build buzz for a big brand… but we’ll get to that later. First, let’s talk football!
With the Grey Cup drawing closer with each passing week, the annual Labour Day Classics represent a turning point for the CFL. It’s the ultimate opportunity to showcase contenders ascending to greatness while the unfortunate “pretenders” fall behind and the glory of a championship begins to dim. To honour the tradition of these historic matchups, CFL.ca presented the Labour Day Classic in multiple cities across Canada Aug. 31-Sept. 1.
Here s a look at some of the numbers ::
Points -> 6,182 scored by all teams
Games -> 134 total Labour Day Classics played
Nailbiters -> 49 games with a 7 point differential or less and 27 games with 3 points or less (talk about the edge of your seat viewing!)
Averages -> 46.1 average points per Game by both teams
Ties -> Toronto vs Hamilton and Edmonton vs Calgary
Matchups -> Toronto Argos vs. Hamilton Tiger Cats, since 1948 | Saskatoon Bombers vs. Winnipeg Raiders, since 1950 | Edmonton Eskikos vs. Calgary Stampeders, since 1950
This year’s Labour Day Classics kicked off on Regina Aug. 31 with Hamilton and Calgary on Sept. 1. Over 60,000 estimated spectators attended the 3 games altogether with the newly renovated Tim Horton’s Stadium in Hamilton completely selling out.
So how did Tigris wind up supplying teams of temporary events staff at these historical Canadian events? We’ve been working with Canadian Tire for a few years now, locally and nationally. To date, well over 500 temporary events staff have been supplied to Canadian Tire directly along with their subsidiary divisions Part Source, Sport Chek and Mark’s. These events include NASCAR races, NHL events, mall promotions and much more!
As a sponsor of the CFL, it only made sense to request teams of temporary staff to promote Mark’s new denim line with so many thousands fans (and potential customers) to engage at these games. Confirmed on Aug. 22, Tigris had just over a week to confirm ad schedule 12 temporary events staff in Regina for Aug. 31 and Hamilton/Calgary on Sept. 1. While onsite, the brand ambassadors ran a gaming activation and distributed exclusive discount certificates to drive fans back to Mark’s retail locations.
Mark’s has evolved significantly over past years. Do you know much about their history? If not, read on… it’s an interesting success story!
Formerly known as Mark’s Work Warehouse, known for providing industrial work wear, they have also become known now for outfitting Canadians with casual and active wear for everyday life. Clothes are engineered to function, feel – and also look better. Their tag line “Smart Clothes, Everyday Living” couldn’t be more on point. They’ve developed a reputation as an innovative retailer that has grown from one store in 1977 to over 380 stores nationwide. How amazing is that?
Not only did our temporary events staff distribute 15,000 certificates to eager fans, they also got to enjoy the excitement and energy of historic CFL Labour Day Classics. Unlike the teams facing off, this initiative was a win-win for game attendees, our staff and of course, a brand awareness touchdown for our client!
For more on how Tigris’ temporary events staff can help you build buzz for your brand in Toronto, Vancouver, Calgary or just about any other market across the country, click here.