Throughout December 26-30, 2018, our team of brand ambassadors could be spotted onsite at the following malls, increasing subscriptions and sales for Goodfood: Metropolis at Metrotown, West Edmonton Mall, Toronto Eaton Centre & Rideau Centre. Complete with branded podiums, banners and cozy uniforms, our brand ambassadors were impossible to miss! Our team is full of successful sales booth ideas that we execute for our clients nationwide across Canada.
In 2019, most of us are looking to maintain a healthier lifestyle. While hitting the gym is on our to-do list, we all know the hard truth – abs are made in the kitchen! However, eating clean doesn’t have to be hard when you’re subscribed to a meal-kit delivery service. Save time, money and finally cross out the daily question of ‘what’s for dinner?’ by subscribing to a service that allows you to make delicious, healthy meals at home.
You may have noticed, meal-kit delivery services are quite common these days; therefore there is a lot of competition. Which service is right for you? According to Toronto Life, Goodfood was rated #1 out of 4 competitors, including Chefs Plate and HelloFresh. We have to admit, we totally agree; we’ve gotten close with the Goodfood team over the holidays and can’t get enough of their easy assemble dinners!
Because Goodfood was looking to increase subscriptions for their service, we incorporated 3 successful sales booth ideas to create an effective mall kiosk to promote the brand to a large audience of potential consumers. View our 3 effective methods below!
Since the malls can be quite busy, especially over the holiday season, an engaging booth is critical. Within the 10×10 Goodfood booth, Tigris supplied:
Additional items to further enhance an activation such as this one could include a Spin-to-Win wheel, Plinko Board, or live cooking demonstration depending on lead time and budget.
When thinking of an engagement, remember, the most simple idea can be uniquely customized to your brand. Customizing the aesthetic and prizes will intrigue those walking by. Ultimately, who can resist the chance to win a free prize?
So you’ve got an attractive booth – but that doesn’t solidify sales. As you probably already know, people are usually in a rush and don’t always like to stop to learn more about your product. That’s why an incentive is a great technique to increase urgency and on the spot subscriptions/sales.
Goodfood offered on site subscriptions, $90 off ($45 off your first 2 boxes). The classic box is $65 per month – therefore with $90 off, members receive $130 worth of food for $40! Sounds like a great incentive, wouldn’t you agree?
For the final push of the program, Goodfood offered an additional incentive – a free week of food to onsite subscribers. Who can resist a free week of food?! Now that’s an effective sales booth idea.
When thinking of an onsite incentive, it’s important to keep in mind the ease of relaying the message. You only have a few moments to capture attention. It must be valuable, worthwhile and attractive. Most importantly, it must be advertised. Include branded posters and banners to showcase your incentive, so potential consumers have an idea of the promotion before you’ve even had a chance to engage with them. They may even come up to you with their own questions!
You may have the most aesthetically pleasing booth, but if you don’t have trained sales staff onsite to push your messaging, your sales goals may fall short. It’s crucial to have proactive staff onsite to hand out brochures, engaging guests to come into the booth, and accurately relay key messaging. A few qualities of our effective sales staff include:
Over the course of the 5 day campaign, our onsite sales staff contributed to nearly 800 new customer subscriptions.
Are you looking to discuss successful sales booth ideas? Contact Tigris today – we operate nationwide across Canada with 15 years in events experience under our belt. Let’s discuss your needs and get started with a free quote! Give us a call at 416-283-9119.