2017 04 05 to 06 Viral Video Stunt for TransferWise

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Viral Video Stunt

Aat the end of January, we received an inquiry from a UK based film company looking to “produce a viral video stunt / Experiential activation in a few months’ time and need an agency to guide and support us.” He was flying from London to Toronto and wanted to meet up with Tigris. Our CEO was away so our account director and marketing manager met with him and his client from TransferWise the same week.

TransferWise developed an idea for their Canadian launch, and it was nothing short of big and splashy. TransferWise enables customers to transfer money abroad quickly and easily with low-cost money transfers. Banks and other providers often add a markup to their exchange rate while advertising low fees, which means you could be paying huge hidden charges. TransferWise transparently displays its fee upfront and deducts it before conversion. No nasty surprises and more money in YOUR pocket. What could be better than that?

Logistics, Staffing & More for Viral Video Stunt

Tigris was responsible for the logistics including the beds and clock design. In addition, we sourced 80 staff to participate in the live event. To learn more about our contribution to this amazing product, check out our blog post. View the final video below!

As an experiential marketing Toronto agency, we couldn’t be more proud of the final product. The video we co-produced with ManyMakers hit 325,000 views in 5 days – not to mention the 55,000+ views on our own Tigris Events fan page (15,000 organic and 35,000 with an ad). Our goal is 1,000,000 views and we are confident we will hit it by the end of the month!

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