Hain-Celestial approached Tigris to provide a team of brand ambassadors for a street team sampling surrounding the Toronto International Film Festival. Working back from the number of samples available (15,360 in total), Tigris suggested 1 team lead and 5 events staff. Tigris was responsible for coordinating a truck rental, picking up samples from the warehouse in Trenton, designing bags/totes and coordinating a sampling schedule/route.
The location couldn’t have been better! There was a huge crowd of people and they would run over to our street team. Below are a few testimonials:
- “This will be great for the movies we’re going to see today.”
- “These are my favorite! You guys are awesome.”
- “I have some friends coming down, I’ll tell them to come find you!”
- “Wow, I love these chips, they taste so good!
- “I eat them all the time, I actually have a bag at home.”
- “This is a perfect snack, I’m starving.”
- “I’ve been looking for you guys everywhere, I love these!”
- “I can’t believe you guys are just handing these out; they’re the best!”
- “These are so good, I’m going to buy a big bag!”
A street team sampling is an extremely successful and cost effective method to reach thousands of potential consumers. Contact Tigris today to learn more about this guerrilla style marketing method.
