Hain-Celestial approached Tigris to provide a team of brand ambassadors for a high volume sampling in Toronto and Vancouver. In Toronto, our team executed a street sampling surrounding the Rogers Centre July 21-22. Our team included 16 energetic and engaging brand ambassadors to distribute 40,000 Veggie Straws. Additionally, in Vancouver, a team of 4 brand ambassadors for a sampling of 4,000 Veggie Straws was executed around the Scotiabank Field at Nat Bailey Stadium during the Vancouver Canadians game on August 19.
In addition to providing the staff, Tigris was responsible for sourcing branded uniforms, totes and logistics to receive and manage supplies. Most noteworthy, in both cities, our team was able to distribute all samples to potential consumers. Below are a few consumer testimonials:
- These would be a great snack at the game!
- Mmm! I love Veggie Straws.
- Oh, these are great! My kids love them!
- Veggie Straws are a delicious, healthy snack.
- I love this stuff!
- I eat these all the time.
- Wow, these are free?
This promotion was effective because it was a surprise and delight interaction. A high volume sampling allows a brand to interact with thousands of potential consumers and make valuable brand impressions. Take your product out of its original surroundings, such as a grocery store, and bring it to the streets for maximum impact.
Are you looking for a turnkey solution for your brand? Contact Tigris today to learn more about our experiential marketing solutions. We operate nationwide across Canada with over 2,000 dynamic brand ambassadors on our roster.