You may have noticed the national campaign for ‘Find the Force’ if you live in downtown Toronto. The promotion is to raise awareness around and promote downloads/updates of the Star Wars app in advance of the release of the ‘Find the Force’ experience and Force Friday II. This includes various media running around the city and online including Yonge & Dundas, wild postings, and social video.
Toronto App Promotion at Fan Expo
No Fixed Address contacted Tigris for one brand ambassador per day to assist with an activation at the Star Wars booth at Fan Expo. Onsite, our staff were to send fans on a scavenger hunt around Fan Expo to look for the Find The Force AR standees – there are 9 of them in different locations!
In addition, fans were to download the app while our team relayed key messaging and encouraged social sharing. Below are a few participant testimonials:
- “I already have the app downloaded and am looking forward to ‘Find the Force!”
- “I saw an advertisement about ‘Find the Force’ on Facebook but can you tell me more? “
- “I’m a huge Star Wars fan and this sounds really cool!”
- “That’s awesome, my kids will love that!”
There are many ways to advertise, market and create brand awareness for a new app. If you are looking for a team to execute and bring your plan to life, contact Tigris today. We operate nationwide across Canada with over 2,000 events staff on our roster.
