On August 30, thousands of commuters started their day off with a shock when they saw 40 headless children in yellow rain coats floating over the sewers. To bring this activation to life, Tigris’ Street Team Toronto was onsite with Rooftop Agency.
Street Team Toronto Promotes IT
The horror thriller IT, which creeps into theatres September 8, begins with the disappearance of Georgie, a little boy chasing his paper boat as it floats away in a stream of rain run-off while wearing his yellow raincoat and green rainboots. Georgie’s boat floats into a sewer and when he tries to retrieve it, he comes face-to face with Pennywise, an evil clown whose history of murder and violence dates back for centuries.
Onsite, our team was to accompany one of the 40 Georgies on street corners during morning rush hour in the Financial District. The objective was to terrify Toronto and have pedestrians stop to take a photo with Georgie and post their shot on social media to enter Warner Bros. Canada’s contest. The #WheresGeorgieTO was incorporated to track results.
Commuters were quite terrified of the experience! Below are a few testimonials:
- “This is super creepy!”
- “Oh my….”
- “Can you take my picture with Georgie?”
- “I read the book, can’t wait to see the movie!”
Are you looking to bring a big activation to life? Contact Tigris today. We operate in over 15 markets across Canada with over 2,000 events staff on our roster. At Tigris, we create, plan and staff unforgettable events while building brands, businesses and people.