Tigris teamed up with luxury event management company Candice & Alison for a publicity stunt at the Canadian International Auto Show. Tigris secured a team of 15 brunette male & female promotional models, all 5 foot 8 inches or taller for the event. The model and talent were used to build excitement and anticipation for the reveal of MINI’s exclusive “Goodwood” car at the private press day of the Toronto auto show. Only 1,000 of these cars will be made and less than 25 distributed in Canada. The promotional models rehearsed a choreographed routine so the reveal of the car was sexy, mysterious – and of course, flawless. Photos from the reveal appeared in national newspapers the next day!
