2012 03 08 March Break Field Market Researchers at Toronto Pearson

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2012 02 22 Promotional Models Reveal New Car for MINI at CIAS
April 5, 2012

Tigris staffed 6 field market researchers to interview and engage travelers to participate in an impact study at Toronto Pearson airport.

The purpose of the study was to monitor the success of an onsite promotion that was taking place at the airport for March Break. The team had a minimum quota of 500 surveys in two days, but actually surpassed the quota by more than 250 surveys!

The field market researchers were provided with 2 ipads each and Tim Horton’s gift cards to use as incentives for people to participate. The results of the study were analyzed for the Greater Toronto Airports Authority by market research firm, Hotspex.