What better way to spend Labour Day than at McMahon Stadium in Calgary to watch the CFL Labour Day Classic? Tigris thought this was a great idea as well – so we teamed up with Mark’s in association with Canadian Tire to execute an amazing outdoor event.
This activation included face painting for younger guests, and after the game our brand ambassadors distributed over 6,000 Mark’s coupons to CFL enthusiasts up to 50% off their next purchase. Our staff generated brand awareness by informing guests that Mark’s now carries a new assortment of brand name jeans. Many fans were excited to receive this coupon just in time for their back to school shopping!
We had on big smiles and pleased guests at this exciting game and enjoyed the last bit of summer face painting and engaging with fans.