Our events staff hosted an activation for Canadian Tire at the Canada VS Jamaica game Sept. 9th at the BMO Field in Toronto! Decked out in Canadian Tire soccer jerseys, our events staff executed a super fun outdoor event for fans at the game.
A fan favourite was the Money Machine, where fans were enclosed in a phone booth as Canadian Tire money circulated the area and they tried to grab as much money as possible in a limited amount of time. Others loved the Soccer Dribbling Keep Up game, where winners received a $10 gift card to Canadian Tire.
Our brand ambassadors were also giving away awesome Canadian Tire soccer scarfs as a game memento. This was a super fun activation where our events staff interacted with over 1,000 fans!