To celebrate Air Canada’s launch of year-round flights to Melbourne from Vancouver, Flight Centre held a Melbourne Café Toronto Pop Up at their Travel Centre, Flight Centre Canada’s exciting new travel hub. Our client transformed the space to showcase all the sights and sounds this vibrant destination has to offer.
On Thursday, May 17, the public was invited to come down to King & Spadina and enjoy a free, 100% authentic Australian flat white coffee by Black Bear Espresso and Pilot Coffee Roasters. There were two information sessions, 7:30 – 9:30 am or during lunchtime from 11:30 am – 2:30 pm.
Street Team Increases Traffic for Toronto Pop Up
Flight Centre Travel Group approached Tigris to request a team of six energetic and engaging brand ambassadors. Their duties included encouraging pedestrians to enter the pop up Australian café at Spadina and King, and to participate in an onsite contest. Our team was instructed to target the mass-affluent demographic to enter the event space; 75-100 people for the AM session, and 150-200 for the PM session.The BAs were able to interact with over 3,000 passer-bys to invite them to the event space!!
Pedestrians were excited to learn more about the special offer. Below are a few participant testimonials:
- “Thank you, that flat white is amazing!”
- “I have family in Australia and could visit them easily if we win this!”
- “I’ve always wanted to check this place out, now I can!”
- “I want to win the contest/I want to go to Australia.”
- “I love flat whites!”
- “I’ve heard of Flight Centre before!”
- “Never been to Australia but would love to go!”
- “I wish I had your job, looks fun!”
Increase Event Awareness with a Toronto Street Team!
Whether you need support creating a campaign or driving awareness to it, Tigris has the team to support any size activation. Contact us today to learn more about our event planning and staffing services, available nationwide across Canada.