CHL approached Tigris to provide 4 energetic and engaging Memorial Cup brand ambassadors May 18-27. Onsite, our team was to engage consumers and encourage them to try the on-site games, promote brand awareness and provide giveaways/coupons to attendees at the Regina Brandt Centre. The brand ambassadors were provided with a branded Cavendish Farms green jersey, paired with black bottoms and clean running shoes.
Memorial Cup Brand Ambassadors Execute a Cavendish Farms Activation
Staff provided key messaging about Cavendish Farms and encouraged attendees to participate in the potato hockey shooting game and the plinko board for free giveaways. Attendees were interested in playing the shooting game and the plinko board. Because this event was for all ages, it attracted a large crowd!
Overall, brand ambassadors were successful in creating brand awareness and creating a positive atmosphere for both adults and children. Below are a few participant testimonials:
- “I love your products. They are fresh tasting and so convenient!”
- “How do you make your hash browns taste so crispy and good? I love those things to death.”
- “I really need a stress potato as my husband is stressing me out.”
- “Cavendish! I’m glad they grow their potatoes in Canada.”
Memorial Cup & Other Special Events Brought to Life with Events Staff
Is your brand activating at a special event? Contact Tigris today to see our roster of 2,000 events staff across Canada to bring your brand to life.