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Phasion Design and Brand Development

Developing a Brand by Combining Fashion & Wine

Ladies, I think we can all agree that one of our favourite past times is getting all dolled up while enjoying a delicious glass of wine. Am I right? Well, Phasion Estates knows this to be true; as such, they are taking a fun & unique approach to their brand development strategy.

Phasion Estates’ brand development is both extraordinary and noteworthy. The winery takes special interest in building their brand on creativity, personality, and originality. Hence the name, Phasion (pronounced ‘fashion’), the creative concept to their wine is to combine their two passions together: wine and fashion. Phasion Estates strongly believes that both wine and fashion can be viewed as a creative expression for each and every one of us.

We all express our individuality in our own way, and fashion is definitely one way of showing it. But have you ever thought of wine design? The art and creativity of designing wine goes way back, and it has had a huge impact on fashion. Phasion Estates has put a lot of thought into the history of their passions, and that’s what makes this winery so ‘phasionable’!

The winery is based out of the Okanagan Valley in British Columbia. Selecting the best available grapes and the best quality ingredients is what makes Phasion Estates wine so wonderfully elegant. Since this winery is fairly new, bringing their brand to life in 2013, Phasion Estates has produced two different products which are now available for purchase in both Alberta and British Columbia.

Phasion Estates Winery has created two delectable beverages, both a red and white wine. ‘Tres Chic’ which is a full bodied chardonnay & ‘Haute Couture’ which is a blend of 70% Merlot and 30% Sauvignon. For more information on their wine, you can visit

Tigris Brand Ambassadors Assist with Phasion Estates Brand Development

Phasion Estates has contacted Tigris to book two event staff too assist in the promotion of their brand development. Our professional and beautiful brand ambassadors will be executing elegant in-store samplings at 15 liquor stores in Vancouver’s tri-city area from Jul. 26-late December to boost brand awareness, and of course, sales of this amazing wine.

Our brand ambassadors’ main priority and responsibility is to promote Phasion Estates’ rising brand development through creating awareness on their products. We all love the sight of a knowledgeable and beautiful brand ambassador sampling a product at a liquor store (and after all, who doesn’t like free samples)? Our ladies will greet guests as they walk into each store, offer them a taste of either wine, and go over some key messages with consumers to promote Phasion Estates. We’ve staffed two wonderful ladies for the job, and we have no doubt that their personalities will shine through to reach each customer.

What to Wear and What to Pair

Ahh, this is the question of the night. What to wear when going out for a drink! We’ll leave the outfit selection up to you, but as for our brand ambassadors – we have them covered. When it comes to alcohol sampling, you want your staff to appear professional and approachable (but that’s a whole other topic which you can read up on here). To go with the theme of couture fashion, our lovely brand ambassadors will be modeling a beautiful and classy black or white dress while conducting the wine tastings.

Now, the next important question – what do you pair with the wine? Once you buy a bottle of Phasion Estates wine, try pairing it up with the following for the perfect taste of flavour combination.

Tres Chic: poultry, pasta, and seafood dishes.
Haute Couture: red meat, duck, and lamb dishes.

And there you have it – your next night out planned for you! Enjoy 😉

If you’re looking for creative ideas or assistance with your brand development, drop us a line at 416-283-9119. We’d love to work with you!


Serena Holmes
Serena Holmes
Serena Holmes (formerly Schwab) is the President & CEO of Tigris Incorporated. She is a Broadcast Journalism graduate from Ryerson University. She began working in events in 2000 and started with Tigris as an events staff in 2004, was promoted to management and later accepted partnership. Serena took over operations of the company in 2008. Since that time the roster has tripled and the company continues to grow at a healthy pace. Some keynote clients include Rogers, Motorola, GTAA, CHIN Radio, Appleton Rum and many others. Google PLus Profile:

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