Are you looking to engage your customers? How you engage them, be it new or existing, has become a necessity to build your brand and improve customer retention while moving ahead of your competitors. The following are some key lessons to consider if you’re looking to motivate your consumers and influence their buying behaviour.
It’s very important to speak with your customers. Do you remember the last time you conducted field market research or directly engaged consumers at the point of sale? You can build trust with consumers when you take the initiative to find out what they really need. Show them that you care about their opinions – that building relationships by listening to and understanding their needs is as important to you as it is to them.
Tigris has collected thousands of surveys for reputable clients including Toronto Pearson Airport, Carlsberg and Metrolinx. Tigris is a proven and trusted supplier of field market research staff to reputable companies and organizations relying on the data collected to make valuable long term decisions and consumer relationships.
When you take the time to research and discover a customer’s needs and buying behaviour, you’ll get a better idea of the value you can bring. Do you need to become the most knowledgeable in your industry? Are you the one who can deliver a solution to a target issue or problem? Is your brand providing the best quality experience possible? Consumers will recognize any or all of these as an added value – motivating them to deal directly with you, instead of your competitor.
There will always be an instance where – no matter how beneficial your product or service is – some consumers will find flaws with it. A client who is reluctant to accept your offering may consider looking to your competitors. To motivate and retain customers, make sure you have a plan B in place. Choice can mean everything.
Tigris recently partnered with Toolbox+ Design to help their client promote multi-use gift cards that could be used interchangeably at 2 malls on Vancouver Island. For the holidays, they decided to create a gift card that could be used at both Mayfair Shopping Centre and Woodgrove Centre’s. This gives islanders the choice of shopping at over 270 brands between two places – one easy gift card that works island wide – just in time for the Christmas season!
Did you make a mistake? Does your product or service require some fixing? Be upfront with existing and potential customers. Provide as much detail as you can – in as positive a way as possible. Consumers are often motivated to accept things that are “new & improved” or “bigger and better.” If there was an issue, clearly define what it was and how your improved it. If necessary, provide a before-and-after synopsis summarizing the differences and benefits. This will motivate consumers to embrace the change.
When you take to steps to make your customers feel valued or heard – or by simply making them feel like they are a part of your brand – you can create and build long lasting relationships that motivate your consumers to engage with you, instead of your competitors.
Are you looking to motivate your consumers to try a new product or service? You may want to give experiential marketing a try! Tigris’ team of brand ambassadors can provide face-to-face consumer interactions in various locations or events; hand out free samples and promotional items while engaging with potential consumers about your brand. Contact Tigris today at 416.283.9119 or send an e-mail to [email protected] for a free quote on any of our event staffing or experiential marketing services. We operate in over 15 markets across Canada, including Toronto, Ottawa, Edmonton, Vancouver and Calgary.